2020.11.18 update

Expand the appeal of beer with rich aromas and moments. Enjoy Suntory's "Dream Beer," a beer that embodies the essence of Suntory.

PROMOTION
Experience the limitless possibilities of beer born from the "wooden barrel aging" method—"The Premium Malt's Master's Dream <Yamazaki Original Cask Aged Blend>", a fusion of the technology cultivated with Suntory's "The Premium Malt's Master's Dream" and Suntory's "Yamazaki Original Cask Aging", will be released in limited quantities.
Born in 2015 as a "brewer's dream," Masters Dream offers a new kind of delicious beer experience, harmonizing its "multi-layered, rich" flavor with the "sweet and complex aged aroma" derived from the traditional "wooden barrel aging" method.

We also introduce Suntory's "The Premium Malt's" Tokyo National Museum limited edition gift set, which allows you to admire and savor bold actor portraits while enjoying the elegant aroma and rich flavor.

"A beer unlike your usual," with a rich aroma and a unique experience, perfect for ending 2020.



"The Premium Malt's Master's Dream <Yamazaki Original Cask Aged Blend>" (305ml/8 bottles)
Only 96 available. 3,850 yen.


The COVID-19 pandemic that swept the world in 2020 brought about significant changes in both business and personal life, and a lifestyle that prepares us for the new normal is now required. As this year's holiday season is about to begin, people will likely be spending more time at home than usual, which will change how we enjoy our time at home.

At Isetan Shinjuku Store, Men's Building , we can see changes in remote work and how people spend their time at home, such as an increase in customers purchasing high-quality leather outerwear, knitwear, and stylish one-mile wear instead of suits, as well as increased sales of high-end speakers.

A rich and aromatic beer is the perfect companion for a more fulfilling "time at home" and enjoying the long winter nights. Whether you're watching a movie, turning the pages of a novel, listening to your favorite records, or enjoying winter delicacies with family at a home Christmas celebration, a special "The Premium Malt's Master's Dream <Yamazaki Original Cask Aged Blend>" will be a memorable part of the eventful year of 2020.

For men who embrace new styles in all fields and never stop taking on challenges, we present a special story that focuses on Suntory's unique pursuit of deliciousness and the joy of beer making.

It all started with the idea of "challenging the possibilities of new beers" by focusing on the traditional method of "aging in wooden barrels."



Based on the technology cultivated with "The Premium Malt's Master's Dream," which began development in 2006 and was released in 2015, Suntory's brewers focused on the natural ingredients of beer—malt, hops, and water—and innovated the techniques to extract flavor from them, aiming to create an even more delicious beer. This led to the creation of Suntory's "Yamazaki Original Cask."

Before beer production was modernized, aging beer in barrels was sometimes used as a method of maturation. We discovered that this traditional method could bring out an unprecedented lingering flavor in beer, and so we tried aging it using Suntory's valuable "Yamazaki original whisky barrels."

Each empty wooden barrel that has held whiskey has its own unique character, and the changes in beer maturation also differ subtly, so matching wooden barrels with beer is truly a process of trial and error. With the goal of creating a beer that harmonizes with wooden barrel maturation, we created the beer to be aged from scratch, from the ingredients to the brewing method.

What is the fusion of Suntory's unique wooden barrel aging and the techniques cultivated through beer making?



In the process of aging in wooden barrels, we consulted extensively with Suntory's whisky blenders, drawing on their expertise in whisky. We carefully considered the types of wooden barrels, the beer to be aged, and the aging conditions to determine the value that wooden barrel aging brings. Building upon the "multi-layered, rich" flavor profile achieved through the technology of "The Premium Malt's Master's Dream," we pursued an even longer, more lingering finish.

The result is a harmony where the deepening "maturation aroma" derived from aging in wooden barrels overlaps with the bright and sweet "brewing aroma" brought about by beer yeast. With the addition of sweet and complex aromas reminiscent of vanilla and coconut, unique to aging in wooden barrels, and the mellow taste brought about by the aging of the beer, a completely new beer, "The Premium Malt's Master's Dream <Yamazaki Original Cask Aged Blend>", was born.

The whiskey blenders who worked with them on the development also gave it their seal of approval. You can really taste the mature aroma that wafts through your nose when you drink it, and the beer's flavor changes over time, making it a beer that whiskey lovers can enjoy.

A deep, lingering aftertaste—a beer to savor the passage of time and the changes in temperature in a warm winter room.



"The Premium Malt's Master's Dream <Yamazaki Original Cask Aged>" not only embodies the inherent charm of beer—enjoying it in any situation—but it's also recommended to savor each glass. When chilled to around 4°C in the refrigerator, you can enjoy the smooth finish and feel the aroma unfold in your mouth as you drink. As it cools to 8-10°C, a complex aged aroma rises from the glass, highlighting its mellowness and sweetness, allowing you to enjoy it slowly and deliberately.

Challenging the possibilities of beer, Masters Dream, renowned for its "I want to drink it again and again" quality, presents another dream form: the Yamazaki Original Cask Aged Blend. This delicious beer, perfect for enjoying fulfilling moments in a new lifestyle, is recommended as a reward for yourself or as a gift for someone special.

Give the special gift that embodies Japanese aesthetics: the "Tokyo National Museum Limited Edition Gift."



Suntory's "Shibaraku" (Usui Aratarou Sadamitsu) by Ichikawa Ebizo and "Banzui Chobei" by Matsumoto Koshiro V: The Premium Malt's Double Set


"The Premium Malt's" and "The Premium Malt's <Kaoru> Ale" - 6 cans each (350ml each)
Limited to 13,000 units. 3,300 yen.


10 cans of "The Premium Malt's" and 9 cans of "The Premium Malt's <Kaoru> Ale" (350ml each)
Limited to 6,000 units. 5,500 yen.

The "Tokyo National Museum Limited Gift" is a collaboration with the National Museum, which protects and passes on to future generations Japan's world-renowned works of art. The 2020 winter gift features "The Premium Malt's," known for its elegant aroma and rich flavor, and "The Premium Malt's <Kaoru> Ale," with its refreshing and fruity taste. Each can is boldly adorned with powerful actor portraits drawn by Utagawa Kunimasa and Utagawa Kunisada (Utagawa Toyokuni III).

Utagawa Kunimasa's portrait depicts the profile of Ichikawa Ebizo, who performs the aragoto style in "Shibaraku," one of the eighteen classic Kabuki plays. The bold composition is noteworthy, but the vibrant colors applied to the entire image are also a major draw. Furthermore, Utagawa Kunisada (the third Utagawa Toyokuni)'s portrait of the fifth Matsumoto Koshiro is an ambitious work depicting the renowned actor with a piercing gaze that keeps his opponents at bay.

Kunimasa vividly depicts the profile of an actor striking a dramatic pose with a fierce glare, while Kunisada, with his powerful brushwork, attempts to delve into the actor's artistic qualities. Both depict the intense gaze of the characters with breathtaking expressions.




*Drinking alcohol is prohibited by law for those under 20 years of age.
*Quantities are limited. Please note this in advance.
*All prices include tax.

For inquiries, please contact Isetan Shinjuku Main Building, B1F, Iki no Za (Japanese Sake)
03-3352-1111 (main representative)
For inquiries via email, please click here.