FAIRFAX, a brand that proposes a tie-up style based on American traditional fashion, will be holding a promotion at Isetan Shinjuku Store, Men's Building 1F, Dress Shirts & Ties from October 21st (Wed) to November 3rd (Tue/Holiday). During the event, they will be showcasing modern traditional styles that add a twist to classic traditional designs.

Fairfax, known for its sophisticated and urban traditional style, recommends a modern traditional style this season using the classic "Royal Crest Tie." While "Royal Crest Ties" often come in colors such as navy, green, and burgundy, choosing a chic color transforms them into a modern look, adding a playful touch to your outfit.

In this promotion, we introduce a sophisticated modern traditional style that is a little different from classic traditional styles, by using muted colors and adding unexpected items.

The dress style is based on classic items such as a tab-collar shirt and tie, with a double-breasted knit blazer adding a sophisticated touch. The use of chic colors ensures that even the knit jacket maintains a refined impression.

A clean and casual style combining a blazer, hoodie, and button-down shirt can be elevated to a sophisticated preppy look by adding a tie. The key to this look is creating an elegant and clean impression.

For a casual style, we recommend a black and white Basque shirt paired with a button-down shirt and a black tie. This creates a sophisticated casual look that incorporates trendy French style in a refined monochrome palette.