From Saturday, September 26th to Friday, October 30th, Isetan Shinjuku Store, Men's Building 5th floor, Men's Tailored Clothing, Made to Measure will host a promotion in collaboration with Isetan Men's and the magazine "THE RAKE".

The latest issue of "THE RAKE" features an article titled "A Must-Buy Piece This Autumn at Isetan Men's," highlighting the newly discovered "new rules for gentlemen" to enjoy fashion even more in the Fall/Winter 2020 season. It's packed with information, from how to enjoy this season's noteworthy new fabrics, to a closer look at garments crafted by Japanese and Italian tailors and sartorialists showcasing their unique styles, and items that gentlemen who love classic tailoring will want to get their hands on this autumn.

If you check out this magazine and then visit Isetan Shinjuku Store, Men's Building 5th floor, you'll discover a whole new kind of enjoyment.

Our top recommended new fabric is available for both ready-made garments and made-to-measure tailoring!

"Salt & Pepper" is the new autumn/winter collection from Vitale Barberis Canonico. While it has the look and feel of homespun fabric, it uses Super 120's raw wool, resulting in a fabric that offers an extremely supple touch.

Both the warp and weft threads are 74-count double yarns, and the unique texture, reminiscent of brushed hopsack with a nep-like appearance, is said to evoke the taste of salt and pepper, hence the name. While it is an extension of classic styles, it has a distinctly unique feel and a very soft touch. It pairs exceptionally well with light and airy tailoring.

"Churchill," a 390g/m fabric from Standeven, a West Yorkshire merchant founded in 1885. As the name suggests, the fabric is a reproduction of the colors, patterns, and feel of the fabrics worn by Prime Minister Churchill in the 1930s. It is dry, stiff, and embodies a sturdy, no-nonsense feel. It's a fabric for connoisseurs, but the global trend is towards refined tailoring, and Standeven's mastery of this fabric is remarkable.