NEWS
2020.08.27 update

A capsule collection by up-and-coming artist baanai and New Era is now available exclusively at Isetan Shinjuku!

A capsule collection by up-and-coming artist baanai, who has held two solo exhibitions in the past, and New Era® will be released on September 1st (Tuesday) at Isetan Isetan Shinjuku Store, Men's Building 2F = Men's Creators/Art Up, and New Era®.

*Only exclusive models are available at Isetan Shinjuku store and the Mitsukoshi Isetan online store.

baanai x New Era Cap ¥7,700 * exclusively at Isetan Shinjuku Store

Artist baanai, known for his calligraphic art created with his own unique fonts, has teamed up with New Era to release a capsule collection based on the concept of "wearable art," treating headwear as a canvas.

For this collection, Isetan Shinjuku commissioned a special edition model. The result is a special piece featuring a design based on a live painting created during baanai's solo exhibition "Capillaries," held at "Art Up" in February of this year. The base is the popular 59FIFTY® cap from New Era. A distinctive feature is the silkscreen printing, which treats the cap as a canvas.

Starting September 1st (Tuesday), this exclusively at Isetan Shinjuku Store model will be available for purchase at Isetan Shinjuku Store, Men's Building 2nd floor = Men's Creators, and the Mitsukoshi Isetan online store.

Also starting on the same day, New Era flagship stores will release a range of items featuring original artwork by baanai, including his signature pieces, as well as designs inspired by New Era's brand name and tagline. Be sure to check them out!

View baanai x New Era products at the Mitsukoshi Isetan online store.
*Scheduled to be displayed and available for purchase on the Mitsukoshi Isetan online store from around 10:00 AM on Tuesday, September 1st.
baanai/Barnai
Born and raised in Kugenuma, Fujisawa City, Kanagawa Prefecture. Beyond art activities, she has also provided artwork for numerous fashion brands. In recent years, she has been conducting experimental art, exploring "What would happen if I continued to paint 'ARIGATOUGOZAIMASU' as an art piece every single day without taking a break?"
Text: ISETAN MEN'S net

＊All prices include tax.

inquiry
Isetan Shinjuku Store, Men's Building 2nd Floor = Men's Creators
03-3352-1111 (main representative)
For inquiries via email, please click here.

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