HAAG, a brand that offers items made with light and soft "Smile Cotton" that will captivate you the moment you try them on, is holding a promotion. From Wednesday, August 19th, Isetan Shinjuku Store, Men's Building B1F - Underwear, Socks, Nightwear will be showcasing a wide range of relaxing wear that will be useful in various situations from summer to autumn.

"Smile Cotton," produced with meticulous care in Mie Prefecture, where cotton spinning has flourished since the Meiji era, is appealing for its wonderfully soft texture that makes you want to rub your cheek against it the moment you touch it or wear it. By reducing the twist of the yarn, layers of air are created between the fibers, resulting in a fluffy, light, and soft texture that feels like cotton.

The fabric, which contains plenty of air, does not harden easily even after repeated washing and is gentle on the skin, making it recommended for people with sensitive skin due to sun exposure or other factors.

This promotion features a new fabric with shorter pile loops for a softer feel against the skin and excellent stretchability. In addition to hoodies and shorts, the oversized T-shirt with a wide ribbed collar has a loose fit, and the shoulders are designed to drape naturally, creating a relaxed mood. It's perfect for relaxing at home, as well as for active scenes like going to the park or the beach. Other items in the lineup include popular staple T-shirts and boxer shorts.

In addition to the basic colors we've offered until now, this season we've added cool sax blue and vivid orange, creating a range of colors that will stand out in the city, making them ideal for unisex wear. We encourage you to take this opportunity to experience truly relaxing wear that feels great against your skin.