ISETAN Shoe Fair 2020 - Towards a New Normal for Shoes.
2020.08.18 update

Pursuing the perfect "My Pumps" that fit your feet perfectly. | ISETAN Shoe Fair 2020


Making a limited-time appearance at ISETAN Shoe Fair 2020! Here, we focus on <i/288/Niihachihachibunnoai>, which will be holding exhibitions and experience events during the fair. We introduce their sincere shoemaking, which is dedicated to creating pumps that suit Japanese women.

Choose the perfect pair of pumps for you from 288 variations.


The unique brand name "Ni-Hachi-Hachi-Bun-No-Ai" (288-Size Eye) represents the very act of finding the right shoes from among 288 sizes.

Based on a survey of over 3,000 Japanese women's feet, they were broadly classified into two types: the "straight type," which has a slightly thick instep and a nearly straight inner side, and the "curved type," which has a firm arch and a curved inner side. Furthermore, by combining these with 144 variations in foot length and circumference, a total of 288 variations can be chosen.



You can even choose different sizes for the left and right feet. There are three heel heights: 7.5, 6, and 4.5 cm, and two heel shapes: bold and slender. Depending on the heel height, the toe shape comes in pointed, soft pointed, round, and soft square, and the pointed and soft pointed toes are also available in round and V-cut designs. Of course, there is a wide variety of materials and colors. This is a sincere effort to create pumps for Japanese people, and you should definitely experience it at the shoe exhibition.

Text: Yukihiro Sugawara

＊All prices include tax.

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