From Wednesday, July 29th Isetan Shinjuku Store, Men's Building 8th floor = Isetan Men's Residence will focus on two writing instrument brands with over 100 years of history. The reason why PARKER and WATERMAN have continued to be supported throughout their long histories is likely because they uphold tradition while constantly innovating.

For three weeks, Isetan Shinjuku Store, Men's Building 8th floor, will be showcasing a variety of writing instruments that combine functionality with distinctive designs.

The fifth generation writing instrument, born from PARKER unique "Parker 5th Technology."

Since its founding in 1888, PARKER has maintained an uncompromising commitment to quality, creating numerous outstanding writing instruments that have graced the times. The "Parker 5th," born in 2011, is an innovative writing instrument developed by Parker, featuring the style of a fountain pen while offering the ease of use and smooth writing experience of a ballpoint pen—a "fifth-generation writing instrument."

The Parker Ingenuity collection is the first to feature Parker's 5th Technology. The flexible and easy-to-write-with nib tip uses a resin that quickly adapts to the writer's writing style, allowing for a writing experience tailored to your preferences, just like your favorite fountain pen.

Its unique nib structure prevents ink leakage from the nib due to changes in air pressure and temperature inside an airplane. Furthermore, its unique water-based dye ink offers excellent quick-drying properties, making it suitable for left-handed users as well.

This model combines the modern and stylish design of the Parker Urban with 5th generation technology. Its substantial weight and gently curved body form offer not only a unique look but also a comfortable and stable writing experience. Refilling the ink is as simple as replacing the dedicated refill, making it easy to use.

Furthermore, at Isetan Shinjuku Store, Men's Building 8th floor, from August 1st (Saturday) to August 31st (Monday), the first 24 customers who purchase any item from the "Parker 5th" series will receive one "Parker 5th Refill Black F" as a gift. We encourage you to take this opportunity to come and see the pens for yourself.

To commemorate the 25th anniversary of WATERMAN 's "Metropolitan" series, the "French Riviera" model is now available!

Founded in 1883, WATERMAN is a brand that has consistently released innovative designs using luxurious materials, and is known for its beauty, earning it the nickname "writing jewelry" (writing instruments like jewels). All pens produced at the factory in Nantes, France, are made in France and are characterized by their smooth writing feel and unique style.

"Metropolitan Deluxe"

Left: Striped Blue CT 11,000 yen

Right: Striped Red CT 11,000 yen

In 2020, to commemorate the 25th anniversary of the popular "Metropolitan" watch, known for its simple design, the "French Riviera" collection was released, inspired by the French Riviera, a resort area in southern France.

One of the series, the "Metropolitan Deluxe," features laser engraving on the cap, expressing the dazzling marine life of the Riviera. It is available in two colors befitting French elegance: a blue reminiscent of the coastline and a red that evokes the glamorous atmosphere of the Riviera.

"Metropolitan Essential"

From left to right: Sunset Orange CT, Sea Blue CT, Vineyard Green CT, 8,800 yen each.

Next up is the "Metropolitan Essential," born from an original idea that expresses the colors of nature and landscapes spreading across the Riviera in two different tones. This collection features colors that evoke the beautiful scenery of the Riviera: Sunset Orange, which expresses the nostalgic time of twilight; Sea Blue, which is inspired by the blue of the sea and sky and the white sand of the beach; and Vineyard Green, which is like a vineyard bathed in summer sun. Each time you hold it, it will make you feel the joy of writing.