PORTER CLASSIC 's popular "Newton Bag" series, which uses "muatsu" bedding from bedding manufacturer Showa Nishikawa, will be featured in a live streaming video from Isetan Shinjuku. The live stream will include a talk show featuring Takashi Kikuchi, the manager of PORTER CLASSIC 's Shinjuku store who also works at the Ginza flagship store, Riho Tanaka, a staff member at the Shinjuku store, and Hiroaki Aoto, the bag buyer at Isetan Shinjuku.

What is PORTER CLASSIC which aims for "world-class standards"?

PORTER CLASSIC was founded by Katsuyuki Yoshida (Chairman of the brand), who was the first Japanese person to be selected for the "New York Designers Collective" in 1981 and has led the bag and apparel industry for many years, producing numerous masterpieces, and his son, Reo Yoshida (President and CEO of the brand).

The company's manufacturing process, from fabric to sewing, is entirely domestically produced, reflecting a commitment to "Japanese traditional culture" and "the pursuit of products that will be loved by future generations, even grandchildren." Their dedication to "Made in Japan" and their concept of "world-class standards" has garnered support from many. Beyond bags, they continue to evolve, creating clothing that maximizes the technical skills of Japanese craftsmen and bags with a focus on functionality.

For those who struggle with heavy luggage, this is a must-see: The "Newton Bag" – a scientific explanation of bag weight.

The "newtonbag," unveiled in May 2018, is a futuristic bag based on ergonomics. This item, which utilizes Showa Nishikawa's best-selling "muatsu" material for the shoulder straps, features an egg-shaped form inspired by the tip of a space rocket. By supporting the weight at points (concave and convex) rather than across a surface, it distributes pressure and reduces the perceived weight (*). It unlocks new possibilities for bags. (*Individual experiences may vary.)

Furthermore, the designs are characteristic of PORTER CLASSIC , such as minimizing the thickness of the straps while making the most of the advantages of "muatsu" (a type of fabric used in PORTER CLASSIC products). Both the nylon series, which uses durable Cordura nylon that is about seven times stronger than regular nylon, and the sashiko series, which uses high-quality domestic fabric that expresses the Japanese sashiko culture, offer a lineup that combines "functionality + fashion," and there are a total of seven types, including backpacks and shoulder bags.