NEWS
2020.02.28 update

VERSACE launches permanent store presence! “Medusa” T-shirt also available exclusively at the men’s store.

Italian luxury brand VERSACE , originating from Milan, has launched a permanent presence on the 2nd floor Isetan Shinjuku Store, Men's Building . Along with this, the Spring/Summer 2020 collection, including items exclusive Isetan Shinjuku Store, Men's Building is now on display on the same floor.

The theme of VERSACE Spring/Summer 2020 men's collection is "A Celebration of the Contemporary Image of Masculinity." Through oversized silhouettes reminiscent of adolescent spirit and the use of race cars as a status symbol, the collection expresses a "free and powerful image of masculinity" that breaks down stereotypical male roles.

Shirt 104,500 yen
Shorts 74,800 yen
*Both are exclusive to Isetan Shinjuku Store, Men's Building
T-shirt 59,400 yen
* Isetan Shinjuku Store, Men's Building only


To commemorate the permanent launch, this collection features shirts and shorts with a distinctive jungle print, as well as a printed T-shirt with a tie-dye pattern overlaid with a Medusa motif, available exclusively at Isetan Shinjuku Store, Men's Building .

VERSACE 's latest collection is imbued with a message in every detail, from the brand logo and house codes to the playful motifs. Artistic director Donatella Versace says the following:

"With this collection, I wanted to explore elements that make men feel more powerful. These are confidence, freedom, and unhesitating self-expression."

Text: ISETAN MEN'S net

＊All prices include tax.

inquiry
Isetan Shinjuku Store, Men's Building 2nd Floor = Men's Creators
03-3352-1111 (main representative)

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