2020.03.03 update

RIVORA | The works of legendary photographer Masahisa Fukase are revived on T-shirts! Introducing "art T-shirts" that adults will want to wear.

03.04 Wed -03.10 Tue
Isetan Shinjuku Men's Building 1F Seasonal goods
Rivola, a brand popular among fashion enthusiasts for its commitment to high-quality materials and meticulous details, will be holding a promotion from March 4th (Wednesday) to March 10th (Tuesday) at the Season Goods section on the 1st floor Isetan Shinjuku Store, Men's Building This promotion will feature an art collaboration line in which the works of legendary photographer Masahisa Fukase are brought back to life on T-shirts.


T-shirt "Play" 36,300 yen
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Masahisa Fukase, a photographer shrouded in mystery for a long time, is the subject of this new project. RIVOLA has created T-shirts featuring his work as motifs for their "Art T-Shirt Project." Since Fukase is no longer alive, many of his works remain unpublished. However, with the cooperation of Tomo Kosuga, who launched the "Masahisa Fukase Archives" in 2014 to reveal more about Fukase, RIVOLA has revived "Fukase's work."

During the event, in addition to six types of art print T-shirts featuring the "Sasuke" series, which was filmed between 1977 and 1978, a limited edition T-shirt featuring the "Yugi - A GAME -" series will be available exclusively at Isetan Shinjuku Store, Men's Building and through "Kaeru LEON".

"Yugi - A GAME -" is a work created by taking a photograph of the artist's beloved cat, Sasuke, yawning, then adding feathers, sewing needles, and pins to it, and finally photographing it with an extra-large Polaroid camera. This limited-edition T-shirt features a transfer print of this artwork, hand-stitched with threads of varying thicknesses, resulting in a special piece that realistically captures the raw, tactile feel of the original work.


Meanwhile, Rivola also selected the images for the monochrome "Sasuke." A distinctive feature is that the prints are hand-printed using silkscreen to reproduce the tones of the original photographs, and the print size is adjusted to suit each image.

The material used is cotton with an elegant sheen, achieved by knitting thick yarn blended with extra-long staple cotton from India using a high gauge. The refined look, neither too thick nor too thin, and the comfortable fit create a perfect balance when worn alone, which is characteristic of this brand.

Why not take a look at these photographs from nearly 50 years ago and get a sense of the changing times?


■Related Articles: [Dialogue] Tomo Kosuga x Yumi Aota | The importance of preserving and passing on. Photographer Masahisa Fukase's work is revived as a T-shirt.

Event Information
Rivola Art T-Shirt Promotion
  • March 4th (Wednesday) - March 10th (Tuesday)
  • Isetan Shinjuku Store, Men's Building 1st Floor = Seasonal Goods
Text: ISETAN MEN'S net

*All prices include tax.

inquiry
Isetan Shinjuku Store, Men's Building 1st Floor = Seasonal Goods
03-3352-1111 (main representative)
For inquiries via email, please click here.