EVENT
2020.02.12 update

BARACUTA | "G9" Special Custom Event to be held over two weeks on the 7th floor of the men's department store.

02.19 Wed -03.03 Tue
Isetan Shinjuku Men's Building 7F Men's Authentic

From Wednesday, February 19th to Tuesday, March 3rd, a special pop-up shop for BARACUTA , a leading brand of Harrington jackets (considered the prototype of the modern jumper), will open for a limited time at Isetan Shinjuku Store, Men's Building . A special custom event for BARACUTA 's classic "G9" jacket will be held over two weeks.

Founded in 1937 by the Miller brothers in Manchester, England, the brand has been favored by legendary actors who graced the silver screen, including Steve McQueen and Elvis Presley, and continues to enjoy immense popularity among gentlemen worldwide today.


We have prepared two events for this promotion.
The first installment is the "BARACUTA x CJ PIDLAOAN WORLD TOUR," a world tour visiting eight cities around the world from Wednesday, February 19th to Tuesday, February 25th: Paris, London, Copenhagen, Seoul, Tokyo, Madrid, Berlin, and Milan. This event will feature some custom painted items by paint artist CJ Pidlaoan, and on Saturday, February 22nd and Sunday, February 23rd, CJ will be hosting a custom "G9" event. This special event will allow customers to purchase a "G9" on the day of the event and have their chosen letters or designs painted on the spot, creating a one-of-a-kind "G9." Please note that this two-day special event is by reservation only, and reservations are currently being accepted.


“ATELIER＆REPAIRS CUSTOMIZED BARACUTA JACKET”
74,800 yen
*Quantities are limited.


The second collaboration is the "ATELIER & REPAIRS CUSTOMIZED BARACUTA JACKET," a collaboration between "G9" and Atelier & Repairs, founded by Maurizio Donadi, who has worked with many apparel brands. It will be released on Wednesday, February 26th. Atelier & Repairs is a Los Angeles-based sustainable brand that is working to redefine the value of things with the goal of eliminating surplus production. Instead of creating something new from scratch, they repair and customize unused fabrics and items, making each piece a unique, one-of-a-kind special item. Take this opportunity to see the newly customized "G9."

Why not visit Isetan Shinjuku Store, Men's Building 7th floor, which will be reopening after renovations on Wednesday, February 19th, and BARACUTA special shop on the same floor?

Event Information
BARACUTA Promotion
□ Isetan Shinjuku Store, Men's Building 7th Floor = Men's Authentic

  • Phase 1: February 19th (Wed) - February 25th (Tue)
“BARACUTA×CJ PIDLAOAN WORLD TOUR”
CJ Pidlaoan will be visiting the store from 10:30 AM to 6:00 PM each day on February 22nd (Sat) and 23rd (Sun), for a total of 6 visits.
Customers who purchase BARACUTA "G9" for 50,600 yen will receive a complimentary custom paint job.
*Reservations are required and there is a limited number of spots available. If you are interested, please contact us at the address below.
*Please note that due to unforeseen circumstances, your scheduled visit may be canceled or changed. Also, we may be unavailable at certain times. Thank you for your understanding.

■ Second phase: February 26th (Wed) - March 3rd (Tue)
“ATELIER＆REPAIRS CUSTOMIZED BARACUTA JACKET”
*Quantities are limited. Please note this in advance.

Text: ISETAN MEN'S net

＊All prices include tax.

inquiry
Isetan Shinjuku Store, Men's Building 7th Floor = Men's Authentic
03-3352-1111 (main representative)
For inquiries via email, please click here.

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