Paul & Shark, the Italian luxury sportswear brand that made its full-fledged debut in Japan last year, will be holding a pop-up promotion at Isetan Shinjuku Store, Men's Building 5th floor = Men's Tailored Clothing from Wednesday, February 5th. The promotion will feature new outerwear from the Spring/Summer 2020 season, as well as sweatshirts, knitwear, and other garments in spring/summer colors.



Paul & Shark, founded in 1975, was once a factory that produced knitwear for renowned brands, but it drew inspiration from the world of the sea, including yachts. Backed by a long history, the company develops clothing that combines timelessness with innovation, and has evolved into a luxury brand.

The Spring/Summer collection, making its debut at this pop-up event, features a lineup of items with the vibrant colors characteristic of Italian brands.



The brand, which has its origins in marine sports, has recreated the silhouette of its essential item, the "hooded parka," which was used in the highest level of yacht racing in the 1990s. It reproduces the oversized silhouette of that time and uses the brand's uniquely developed fabric "TYPHOON20000," which is resistant to water and wind. It is a representative piece of the brand that is packed with trends and technology.

Furthermore, the hooded blouson, which features a distinctive gold-colored lining, has a wire inside the hood, allowing you to create a three-dimensional look around the neck.

In addition to blousons and coats, the lineup also includes sweatshirts, hoodies, and knitwear featuring the brand's iconic "shark" logo. We introduce marine-inspired items that will add color to the upcoming spring and summer seasons.