The Volvo XC40, Volvo's first premium compact SUV, which won the 2018 European Car of the Year award and the 2018-2019 Japan Car of the Year award, will be on special display from February 22nd (Saturday) to March 1st (Sunday) at Isetan Shinjuku Store, Men's Building , 1st floor, next to the main entrance. The R-Design model (exterior color: Thunder Grey/interior: Orange) features a sporty look and a black roof.



A hybrid of aesthetic beauty and functionality that matches urban lifestyles.

The XC40, Volvo's first compact SUV (Sport Utility Vehicle), showcases a new appeal for Volvo. Since its launch, it has recorded strong sales as a stylish and highly practical city SUV.

The sporty and casual exterior reflects the vibrant urban lifestyle, resulting in a fresh and powerful style. The interior combines high practicality with sophisticated Scandinavian design, creating a refined and high-quality feel, and offering ample storage space. In terms of functionality, it comes standard with Volvo's first "CTA (Cross Traffic Alert) with automatic braking function," as well as over 16 advanced safety and driver assistance technologies under the "IntelliSafe" brand.

The XC40 comes in four different trim levels, each tailored to urban lifestyles and needs. Among them, the R-Design, which is on display here, is a sporty model featuring a special black roof that enhances the design.



Attention is being drawn to Volvo's popular subscription service, "SMAVO".

"SMAVO," Volvo's subscription service, has been a hot topic thanks to its television commercials.
SMAVO offers two types of plans: "SMAVO 2 / 3 (Ni-san)," a 3-year contract that allows you to switch vehicles after 2 years, and "SMAVO 3 / 5 (Sangou)," a 5-year contract that allows you to switch vehicles after 3 years. Both plans include registration fees, annual automobile tax, maintenance, tire repairs, and a dashcam, all for a fixed monthly payment.

This is a chance to experience firsthand the XC40, a compact vehicle that exudes an SUV-like presence while delivering Volvo's signature high level of safety.



Click here for the Volvo premium compact SUV "XC40" homepage.