Seaward & Stern, a London-based brand that carries on the elegant and rich British style in its ties, scarves, shirts, jackets, and more, will be holding a promotion at Isetan Shinjuku Store, Men's Building 1F = Dress Shirts & Ties from November 20th (Wed) to 26th (Tue). Additionally, on 23rd (Sat/Holiday), founder Mark Stern will be visiting the store and holding a one-day-only trunk show.


Founded in London in 2002 by Mark Stern, who gained experience at TURNBULL＆ASSER , and Gary Seward, who has a long career in the necktie industry, Seaward & Stern ties are meticulously handcrafted in their workshop in central London using traditional British methods. The ties are sewn by artisans who carefully check the condition of the fabric, resulting in an exceptional fit around the neck and a comfortable feel when tied.

Necktie 20,900 yen
Bow tie 16,500 yen

Scarves from 22,000 yen

This promotion will feature a wider variety of items not usually available at Isetan Shinjuku Store, Men's Building including ties and scarves. Based on classic colors, these items are blended with vibrant trend colors and each season adds its own unique touch, allowing you to create an elegant yet individual look around your neck. On the 23rd (Saturday, public holiday), there will be a trunk show by owner and design director Mark Stern. As a special bonus, customers who purchase items at the trunk show will receive a pocket square as a gift. Please look forward to this special day where you can receive styling suggestions and advice from Mark Stern himself.