The Rugby World Cup, with its daily thrilling matches, has Japan, the host country, also enveloped in the excitement. Isetan Shinjuku Store, Men's Building 7th floor = Men's Authentic is hosting a promotion featuring Serge Blanco, an apparel brand named after a former French national rugby player. From Wednesday, September 25th to Tuesday, October 1st, they will be showcasing the brand's new autumn/winter collection, centered around the brand's iconic rugby shirts.



Founded in 1992, Serge Blanco is named after Serge Blanco, a leading French rugby player of the 1980s and often called "Mr. Rugby." Following in his footsteps as an uncompromising player, the company is committed to manufacturing products with an insatiable pursuit of quality.


This promotion features the latest items from the Fall/Winter 2019 collection. In particular, the brand's signature item, the rugby shirt, is being highlighted with a wide variety of options.

The vibrant colors and exquisitely balanced material selection, characteristic of French brands, create a rugby shirt that's truly unique. We'll showcase the appeal of this new rugby shirt, which can be styled in a wide range of ways, from sporty to jacket-style.

In addition, this event will feature a wide variety of new items, including floral print shirts and colored pants. During the event, there will be exciting events that allow you to experience Serge Blanco's world, such as video screenings featuring him and giveaways of signed rugby balls, making it a special opportunity to discover new styling ideas for this autumn.

Serge Blanco Promotion
□September 18th (Wednesday) - October 1st (Tuesday)
□ Isetan Shinjuku Store, Men's Building 7th Floor = Men's Authentic *During the event, the first 40 customers who purchase Serge Blanco products totaling 30,000 yen (excluding tax) or more at the store will receive a tote bag, and the first 2 customers who purchase 100,000 yen (excluding tax) or more will receive a ball signed by Serge Blanco.
*The novelty items are available while supplies last. Thank you for your understanding.
*Please ask a staff member for more details.

Photo & Text: ISETAN MEN'S net

*All prices are exclusive of tax. The consumption tax rate will change from October 1st, 2019 (Tuesday).

inquiry
Isetan Shinjuku Store, Men's Building 7th Floor = Men's Authentic
03-3352-1111 (main representative)
For inquiries via email, please click here.