At Isetan Shinjuku Store, Men's Building 6th floor, Men's Contemporary, three popular French brands— APC , agnes b., and ami alexandre mattiussi—are releasing products focused on past masterpieces under the theme of "ARCHIVE," exclusively at ISETAN MEN'S store.

The latest designs and styles evolve with the diversification of lifestyles, while classics possess timeless, universal value. At first glance, these may seem contradictory, but a reissue infused with a contemporary sensibility has been created.



Focusing on messages previously conveyed by designer Jean Touitou.

APC has released a coach jacket that features the famous quote "I'm not fabulous." from designer Jean Touitou printed on the back, in recognition of his long-standing achievements.

While based on refined French basics, we resonated with Jean's message that "we aim to create a collection that retains a street spirit while retaining a certain rebellious spirit," and incorporated it into our special order items.
In addition, a limited-edition T-shirt featuring the brand tag used until 2006 has also been released. The tag includes the name of the street where the Paris flagship store was located until that year, but the store has since moved and the tag has been changed, resulting in a design that evokes a nostalgic feeling.



This piece recreates the roots of the brand's iconic press cardigan.

The brand's iconic cardigan pression, featuring a row of snap buttons, originated on a hot summer day in 1979 when Agnès cut up a sweatshirt and added buttons.

This time, exclusively available at Isetan Shinjuku Store, Men's Building , is a special model made with thick sweatshirt fabric, inspired by the fascinating story behind its creation. It's surprising how this item, which faithfully reproduces its roots, perfectly matches current trends.

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This classic coat, a staple since the brand's early days, has been specially commissioned using this season's representative textile.

From this brand, which has garnered attention every season for its runway shows in Paris and has now joined the ranks of leading French brands, comes a coat exclusively available Isetan Shinjuku Store, Men's Building . This classic coat, which has been released since the brand's early days, features a textile that symbolizes Ami this season, resulting in a sophisticated piece that is luxurious yet timeless enough for everyday wear.

Photo & Text: ISETAN MEN'S net

*All prices are exclusive of tax.
*The consumption tax rate will change from October 1st, 2019 (Tuesday).

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Isetan Shinjuku Store, Men's Building 6th Floor = Men's Contemporary