Isetan Shinjuku Store, Men's Building 5th floor, Men's Tailored Clothing, a "holy land of dress style," is hosting a special event this autumn under the slogan "FUN TO DRESS," reflecting the belief that dress style should be enjoyed more. In particular, the unique collaboration with popular illustrator natsu yamaguchi, taking place on the same floor from September 18th (Wed) to October 1st (Tue), is a must-see.


Natsu Yamaguchi, an illustrator and pattern designer, graduated from the Faculty of Design at Kyoto Seika University and has been working as a freelance illustrator since 2017. She is one of the most noteworthy artists today, collaborating with various brands, creating illustrations for books, magazines, and advertisements, and actively holding self-portrait events.




For this event, her illustrations will be displayed in a gallery format throughout the 5th floor of Isetan Shinjuku Store, Men's Building . The illustrations, based on the latest looks from the Fall/Winter 2019 season, cover a total of 18 brands.

On the same floor, limited-edition items exclusive Isetan Shinjuku Store, Men's Building that served as the basis for the artwork will also be available. In addition, on Saturday, September 28th, during the exhibition period, a "Self-Portrait Event" by Natsu Yamaguchi herself will be held. The first 10 customers who spend over 100,000 yen (excluding tax) at Isetan Shinjuku Store, Men's Building 5th floor will have their own style portrait drawn on the spot by Ms. Yamaguchi.

Please enjoy this "art and fashion" collaboration, which is different from the usual Isetan Shinjuku Store, Men's Building .




Text: ISETAN MEN'S net

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