Shoe shining has been gaining popularity worldwide in recent years. Top shoe shiners from Russia, Sweden, and Singapore have made a surprise appearance at the ISETAN Shoe Fair. Facing them will be Yuya Hasegawa of "Brift H," Go Ishimi of "TheWay Things Go," and Yuta Sugimura of "Y's Shoeshine." Titleholders of shoe shining will gather, and on this day, the pinnacle of shoe shining will be decided on a truly global scale!




He is the representative of Brift H, a shoe shining salon in Aoyama, Tokyo. In 2017, he became the first champion at the World Championship in Shoe Shining held in London, England. After that, he started the "Japan Shoe Shining Championship" held at Ginza Mitsukoshi as an organizer.
Naoki Terashima is the representative of "The WayThings Go (TWTG)," a shoe polishing salon with locations in Osaka and Tokyo. In 2018, he won first place at the 1st Japan Shoe Polishing Championship. The following year, at the 2nd Japan Shoe Polishing Championship, Naoki Terashima of the same salon won first place, meaning TWTG has produced Japan's top shoe polisher for two consecutive years.


Representative of Y's Shoeshine, a shoe shining salon in Shizuoka. He placed third in the 1st Japan Shoe Shining Championship in 2018. He then won the World Championship in Shoe Shining held in London, England in 2019. Based in Shizuoka, he also works in Tokyo and other regions.


He is the owner of "Para v Poryadke," a shoe shining workshop in Ufa, Russia. He learned shoe shining through self-study using the internet and other resources, and became independent in 2016. He currently employs seven people and has polished 12,000 pairs of shoes to date. He was the champion of the Russian Shoe Shining Championship in 2018.

He runs "Magic Shoe Company" in Sweden, specializing in shoe shining and coloring. In 2018, he was crowned the Swedish shoe shining champion. In recent years, he has also been working on sneakers with hand-painted uppers. His nickname is "Magic Mike."


He is the representative of Mason And Smith, a shoe and leather care store in Singapore. In 2018, he won the World Championship in Shoe Shining held in London, England. He also showcased his coloring skills at the 2019 Japan Shoe Shining Championship.

Event Information

Shoeshining Champion of Champions2019
□September 14th (Sat) 14:00~
□Main building, 6th floor = Event hall

Regarding attendance at the Shoeshining Champion of Champions 2019 on Saturday, September 14th.
*Seating is full, so only standing room is available.
*If you wish to stand, please come to the venue on the day of the event.
*Please note that depending on the crowd situation, you may not be able to view the exhibit.