On the first floor of the main building, at The Stage, a limited capsule collection featuring "tartan check," a historical symbol of Britain, will be available.

DIOR will simultaneously launch pop-up stores and a limited capsule collection at nine locations within the Isetan Shinjuku Main Building and Isetan Shinjuku Store, Men's Building starting September 4th (Wednesday). Under the theme "ISETAN CHECK'N'DIOR 20-YEAR CELEBRATION," the event celebrates the 20th anniversary of Isetan's presence and further strengthens the bond between the maison and Japan.

Photo: BRIGITTE NIEDERMAIR

The "ISETAN CHECK'N'DIOR 20-YEAR CELEBRATION" event will start simultaneously at a total of nine locations, including The Stage on the 1st floor of the main building, as well as on the 2nd, 3rd, 4th, 5th, and 6th floors, and the promotion area on the 1st and 3rd floors Isetan Shinjuku Store, Men's Building .

A series of items designed by DIOR artistic director, Maria Grazia Chiuri, will appear in the heart of Isetan with graphic decorations, and a pop-up store will be held featuring the same color scheme as the 2019-2020 Autumn/Winter collection, with tartan checks in red & black, green & black, and white & black.

A tartan specially selected by Maria Grazia Chiuri for this event will also be featured. It will appear on various items in the limited capsule collection, while simultaneously celebrating this motif as a historical symbol of Britain.

Also, don't miss the bus wrapped in the same motif as the red and black check pattern shopping bags specially made for the "ISETAN CHECK'N'DIOR 20-YEAR CELEBRATION," which will tour the streets of Tokyo, showcasing the enduring friendship between France and Japan.

The main building features the latest collections for women's wear, fine jewelry, and baby items.

Photo: BRIGITTE NIEDERMAIR

Photo: BRIGITTE NIEDERMAIR

Maria Grazia Chiuri's women's collection will be featured in pop-up stores held at four locations within the main building. The collection will include the Fall/Winter 2019-2020 collection.

The pop-up store on the 5th floor, featuring "Dior Maison," brings together a collection of dinner sets adorned with checkered plates and teapots designed by Baby Dior and Cordelia de Castellane, the artistic director of Dior Maison, as well as lily-of-the-valley (a lucky flower beloved by the Maison's couturier), cannage, and toile de jouy prints. The collection pays homage to the Maison's iconic codes, enhancing them with sophisticated Dior-style artistic hospitality.

Furthermore, a selection of items featuring check patterns from the Baby Dior collection, also designed by Cordelia de Castellane, will be available for pre-sale in Japan exclusively at the Baby Dior boutique on the 6th floor.

In the fine jewelry section, Artistic Director Victoire de Castellane will showcase dazzling jewelry pieces. In addition to a selection of items from the Maison's iconic "Oui" collection, rings and earrings adorned with words such as "Toi moi" and "Je t'aime" will be available for pre-sale.

Kim Jones' creations are hot right now, and pop-up shops are being held simultaneously on the 1st and 3rd floors Isetan Shinjuku Store, Men's Building .

To commemorate the 20th anniversary of DIOR 's presence at Isetan, a pop-up store will open on Wednesday, September 4th at Isetan Shinjuku Store, Men's Building on the 1st floor (Promotion) and 3rd floor (Men's Designers). This must-see pop-up is dedicated to the selection of men's ready-to-wear and accessories by Artistic Director Kim Jones, who, like Monsieur Dior himself, cultivates a rich and inspiring passion.

From Wednesday, September 4th to Tuesday, September 17th, DIOR will be celebrating its 20th anniversary at Isetan with a series of limited-time pop-ups at eight locations in the main building and Isetan Shinjuku Store, Men's Building . In addition to the latest men's collection, a variety of special men's items will be available, including a sneaker customization service and the pre-sale of charms paired with metal chains.

Christian Dior's first boutique, nicknamed "Colifichets" (haberdashery), had its murals covered in Toile de Jouy, a textile representative of 18th-century French decoration, by interior designer Victor Grandpierre, under the advice of artist Christian Bérard. The walls of the pop-up store on the first floor Isetan Shinjuku Store, Men's Building are decorated with this Toile de Jouy print. Inside, a selection of ready-to-wear clothing in gray and black colors featuring the same motif is on display.

"Dior Oblique Roller Bag" 156,600 yen (12.5 x 21.3 x 12.5 cm)
*Japan exclusive product

"Dior Oblique Saddle Bag" 324,000 yen (20 x 28.6 x 5 cm)

Furthermore, the Maison's other signature print, the "Dior Oblique" canvas, originally designed by Marc Bohan in 1967, is now reinterpreted in a new black version by Kim Jones and featured on the "Saddle" bag, sneakers, and small leather goods. Also not to be missed is the limited edition version of the iconic "Roller" bag.

Furthermore, a new customization service for "B23" sneakers, the first of its kind in Japan, will be implemented. Customers can choose from four types of "Dior Oblique" models and have their initials embroidered, or add shoelace tips with the "DIOR" logo or signature icon.

"Dior Oblique Print B23 High-Top Sneakers" 129,600 yen

These "B23" sneakers are an homage to the maison's founder, who always carried a lucky charm in his pocket. The charm (sold separately) is adorned with the shoelaces of this limited edition model, making it even more unique. The charm, paired with a delicate metal chain that can also be worn as a special necklace, will be available for pre-sale at Isetan Shinjuku, following its launch at the newly opened Champs-Élysées boutique.

Additionally, a pop-up shop opening on the 3rd floor of Isetan Shinjuku Store, Men's Building , will showcase items from the Winter 2019-2020 Men's Collection, created in collaboration with American artist Raymond Pettibon.

Furthermore, some items from the pop-up store will be available for purchase online at Mitsukoshi Isetan Luxury Online starting September 4th (Wednesday).

Check out the latest men's collection, available for pre-sale in Japan! We've revealed the main items being offered.

[Opening Report] DIOR 's new boutique on the Champs-Élysées in Paris is opening in ISETAN MEN'S ?!

A new DIOR boutique opened in July on the Champs-Élysées in Paris, often called the most beautiful street in the world, creating quite a buzz. Now, DIOR pop-up store is being held at Isetan Shinjuku Store, Men's Building 1F - Promotion until September 17th (Tuesday), featuring a special collection created for the new boutique's opening. The men's ready-to-wear collection, based on black, gray, white, and navy, is a rare collection sold only in Paris and Shinjuku, with extremely limited production quantities. This special collection, along with pop-up exclusives and Isetan pre-release items, is full of highlights.




The scent of "Toile de Jouy" permeates every corner of the pop-up space.

"Toile de Jouy," a pattern closely associated with DIOR , was also used in the wallpaper of the boutique at 30 Avenue Montaigne, where DIOR Maison was born. This textile, representative of 18th-century French decoration, has been newly designed and is used not only on the floors and walls of the pop-up space, but also on items made of various materials such as leather, denim, and knitwear, by men's artistic director Kim Jones.

While "Toile de Jouy" can also be seen in DIOR 's women's collections, Kim Jones' modern interpretation of the design is understatedly elegant, appealing to the sophisticated grace of classic DIOR .


A wide variety of "Dior Oblique" canvas options are available.

The "Dior Oblique" print, conceived and first introduced in 1969 by then-artistic director Marc Bohan, has since become a renowned signature print of the Maison. Now, it appears in a wide variety of designs on bags and leather goods, featuring a simple, antique-style jacquard weave.




For this pop-up, a new black version has been created, and it is featured across a wide range of items including Kim Jones' reinterpretation of the "Saddle" bag, sneakers, and leather goods. Among them, the iconic "Roller" bag is a rare item, exclusive to Japan and Isetan.

This is the only opportunity to customize the "B23" sneakers, making their debut in Japan.

Another highlight of the pop-up is the "B23" sneaker customization service. This service, the first of its kind in Japan, is exclusive to this pop-up. Customers can choose their favorite sneakers from four "Dior Oblique" models and customize the shoelaces with the "DIOR" logo or the signature "BEE" charm (additional charge of 22,680 yen), or have their initials embroidered by artisans (up to three letters from numbers and letters, different letters and colors are allowed for the left and right shoes; additional charge of 16,200 yen).


The four "Dior Oblique" models are also available in smaller sizes, making them perfect for matching outfits with your partner, or for decorating with a pair of charms paired with delicate metal chains, which are being exclusively sold at Isetan following their release at the Champs-Élysées boutique, creating a truly special pair of shoes.





Kim Jones portrays the sophisticated man of DIOR

The new permanent collection, "Essential," is launching alongside the men's ready-to-wear collection available only at the Champs-Élysées boutique and Isetan Shinjuku Store, Men's Building . Featuring the brand's iconic logo combining the letters C and D, the collection includes polo shirts, T-shirts, and sweatshirts, and will be available for pre-sale as a new standard basic line.


Furthermore, a promotion being held simultaneously at Isetan Shinjuku Store, Men's Building 3rd floor = Men's Designers, will offer a pre-sale of the second wave of the Winter 2019 Men's Collection. This will allow customers to get their hands on essential winter items such as coats early.

Event Information

DIOR Pop-up Store

▶Women's

□September 4th (Wed) - 10th (Tue) Main Building 1st Floor = The Stage, Main Building 2nd Floor = Shoes/Promotion □September 4th (Wed) - 17th (Tue) Main Building 1st Floor = Handbags/Promotion, Main Building 3rd Floor = Center Park/Promotion

▶Men's

□September 4th (Wed) - 17th (Tue) Isetan Shinjuku Store, Men's Building 1st floor = Promotion, 3rd floor = Men's Designers/Promotion

▶Baby

□September 4th (Wed) - 17th (Tue) Main Building 6th Floor = International Luxury/Baby Dior

▶Home Collection "Dior Maison"

□September 7th (Sat) - November 19th (Tue) Main Building 5th Floor = Home Collection

Text: ISETAN MEN'S net

*All prices include tax.

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