The brand's first monogram collection, featuring the initials "TB" of founder Thomas Burberry, which are attracting attention as an icon symbolizing the reborn BURBERRY has finally made its debut. To commemorate the launch, a pop-up store will be held at Isetan Shinjuku Main Building 1F = The Stage from Wednesday, June 12th.

Riccardo Tisci talks about the new brand symbol

The monogram, which combines the initials of the brand's founder, Thomas Burberry, was conceived by BURBERRY 's Chief Creative Officer, Riccardo Tisci, and British graphic designer Peter Saville as a new brand symbol. The monogram pattern was first unveiled on the Spring/Summer 2019 runway.

Riccardo Tisci says, "When I first joined BURBERRY , I spent a considerable amount of time in the archives, exploring the brand's rich history. That's when I became interested in Thomas Burberry and his personality. Not only his aspects as an inventor and innovator, but also his character and his role as a family man. When I saw the sketch of his initials, I was strongly impressed by the uniqueness and modernity of the design, and I developed this motif into a new symbol for the brand. This is how a symbol that strongly reflects BURBERRY 's heritage and contemporary sensibility was born."

Left: Tote bag 145,800 yen (estimated price)
(40 x 34 x 17 cm)
Right: Backpack 151,200 yen (estimated price)
(45 x 31.5 x 20 cm)

The new monogram comes alive on the bridle brown body.

Inspired by the Thomas Burberry initial motif used in the 20th century, the Monogram Collection is a capsule collection featuring unisex clothing, bags, shoes, and other accessories.

Riccardo Tisci is particular about materials, using E-canvas made primarily from environmentally friendly renewable resources for the main body of the bag. This new material, which reduces water usage and CO2 emissions during production compared to conventional coated canvas, is finished with leather trim.


Furthermore, the pop-up store features decorative, unexpected, and playful installations inspired by British buildings where royalty once lived, complementing the collection.

The abstract castle of Monogram Kingdom is composed of cardboard boxes and silver and gold mirror cubes. The classical shapes and modern materials create a striking contrast, and the squares, adorned with monogram packing tape, are linked to patterns seen throughout the collection.

BURBERRY BURBERRY MONOGRAM POP-UP STORE
□Wednesday, June 12th to Tuesday, June 18th
□Main Building 1st Floor = The Stage

*All prices include tax.

For inquiries, please visit the 1st floor of the main building (handbags) or the 3rd floor of the main building (international designers).
Isetan Shinjuku Store, Men's Building 4th Floor = Men's Luxury
03-3352-1111 (main representative)