Native Sons, the popular brand created by Tammy Ogara, designer at the LIGHT Co. Ltd., who has been involved in eyewear products that lead the trends in glasses for many years, will be holding a pop-up event. From Wednesday, May 15th, at the Seasonal Goods & Hats section on the 1st floor Isetan Shinjuku Store, Men's Building , new items from Native Sons' Spring/Summer 2019 collection will be available, as well as JULIUS TART OPTICAL, which will be making its debut at Isetan Shinjuku Store, Men's Building . On Saturday, May 18th, there will also be an event where Tammy Ogara will be in attendance.

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▶【Interview】Tammy O'Gara | "Pure Design" Born from Lifestyle – The Appeal of the One-of-a-Kind Eyewear Brand Native Sons

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Born from the creative sensibility of designer Tammy Ogara, Native Sons eyewear draws color inspiration from the mountains, rivers, seas, and plants she has seen on her travels, offering unique designs each season. The brand creates eyewear that enhances the presence and individuality of the wearer.

"Before I even start sketching the frame design, I already have a clear vision of the finished frame in my mind," says Mr. Ogara. At his own factory in Sabae, Fukui Prefecture, a major global center for eyeglass production, he can fully experiment with the color development, material creation, and shape carving of each individual material.


For example, the matte finish and spiral pattern are finishes that were achieved accidentally using a tumbling (polishing) machine. Furthermore, they have developed original acetate materials and, through extensive carving testing, have devised methods to make colors appear more vibrant depending on the lighting and angle.

Because they handle manufacturing in-house, they are able to perfectly reproduce the designs drawn by the designer and create products with meticulous attention to detail. That is arguably Native Sons' greatest appeal.

(From top) "MATHESON", "VALDEZ", "VINCENT" - ¥37,800 each

At this pop-up, Mr. Ogara particularly recommends the "Butcher Collection," which embodies the meaning of "substantial" or "heavyweight." It features frames with thick, substantial, and impactful designs such as "MATHESON" and "VALDEZ." From the "NGINEERING COLLECTION," he also highly recommends "VINCENT," which retains elements of traditional design while featuring a technical construction.

Also during the same period, Julius Tart Optical, which started in 2016, will make its debut at Isetan Shinjuku Store, Men's Building . The brand, which has its origins in Tart Optical, founded in 1948 and once disappeared, was realized when Mr. Ogara reached out to Richard Tart, the nephew of Tart Optical's founder. While faithfully reproducing the designs of the time, the brand is manufactured in Japan, so its high quality is guaranteed.

Furthermore, Tammy Ogara will be visiting the store on Saturday, May 18th, and will be taking orders for colored lenses. Don't miss this rare opportunity.

Event Information

Native Sons Promotion

□May 15th (Wednesday) - May 21st (Tuesday)
□ Isetan Shinjuku Store, Men's Building 1st Floor = Seasonal Goods & Hats

Designer Tammy O'Gara visited the store.
□On Saturday, May 18th, from 1 PM to 6 PM, the designer himself will be offering styling suggestions and taking orders for colored lenses.

*Orders for colored lenses can only be placed when the designer is present.
*Please note that due to unforeseen circumstances, your scheduled visit may be canceled or changed. Also, we may be unavailable at certain times. Thank you for your understanding.

Text: ISETAN MEN'S net

*All prices include tax.

inquiry
Isetan Shinjuku Store, Men's Building 1st Floor = Seasonal Goods & Hats
03-3352-1111 (main representative)
For inquiries via email, please click here.