Sawa Vaughters, a brand that proposes original and distinctive hats based on the concept of hats that can be enjoyed by people of all genders, will be hosting a trunk show of its 2019 Spring/Summer collection and a custom parts order event at the Seasonal Goods & Hats section on the 1st floor of Isetan Shinjuku Store, Men's Building for two days only, on Wednesday, May 1st and Thursday, May 2nd. The brand's designer will be visiting the store.


Designer Sawa Vaughters studied under Stephen Jones, a leading British hat designer, and worked in Jones' atelier creating collection hats for famous fashion houses.
In 2007, he launched his own brand, Sawa Voughters, and has since designed hats for famous brands and artists both domestically and internationally.

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Center: Cap "PIT-IN" 24,840 yen

*Hat Type 4 is a reference example for parts customization.

For this promotion, designer Sawa will be visiting the store to introduce the Spring/Summer 2019 collection, themed around "a journey along the Mediterranean coastline." The image is of "strolling through the unique and beautiful Mediterranean towns, filled with an open and relaxed atmosphere, with your favorite hat in hand." Among them, the masterpiece "POLPO!", inspired by a giant octopus emerging from the Mediterranean Sea, the "PIT-IN" with a silver brim themed around the F1 Grand Prix in Monaco, and Isetan Shinjuku Store, Men's Building limited edition cap made with a distinctive denim fabric that reveals glimpses of silver sheen are must-sees.

Examples of custom parts

Additionally, a custom order event for decorative parts will be held concurrently during the period, where the designer will directly introduce new products and offer custom order suggestions. Parts will be available from new items in the collection as well as from past archives. There will be many unique design parts available, allowing you to customize anything from casual everyday wear to highly original and individual pieces.

We hope you enjoy creating a one-of-a-kind, original customization.

Sawa Voughters Trunk Show & Parts Custom Order Event □ May 1st (Wed), 2nd (Thu)
*Votes Sawa will be visiting the store daily from 1pm to 6pm. □ Isetan Shinjuku Store, Men's Building 1st floor = Seasonal goods and hats □ Custom orders will be delivered in 2 to 3 weeks.
*Please note that due to unforeseen circumstances, your scheduled visit may be canceled or changed. Also, we may be unavailable at certain times. Thank you for your understanding.

Text: ISETAN MEN'S net

＊All prices include tax.

inquiry
Isetan Shinjuku Store, Men's Building 1st Floor = Seasonal Goods & Hats
03-3352-1111 (main representative)