EVENT
2019.04.03 update

AURALEE | A limited-time pop-up store that encapsulates the brand's worldview and atmosphere has opened.

04.03 Wed -04.09 Tue
Isetan Shinjuku Men's Building 6F Men's Contemporary
AURALEE , the brand created by Ryota Iwai, has become an undeniably popular brand thanks to its original textiles developed from scratch and its "life-sized clothing" that captures the current zeitgeist. From April 3rd (Wednesday), a limited-time pop-up store focusing on the Spring/Summer 2019 collection will be held on the 6th floor Isetan Shinjuku Store, Men's Building Shinjuku Store, in the Men's Contemporary section.


The brand, which doesn't set a main theme each season, presents clean and minimalist collections. This season, the lineup features a variety of pale color gradations, primarily using pale tones, and combining classic patterns and colors with modern materials. A key point this season is the use of black as an accent color to create contrast, with white, beige, lime yellow, and green as the base colors.

Of course, the designer's commitment to using materials, which has always been highly regarded, is evident in his personal visits to production areas both domestically and internationally. The result is a garment that is light and airy, without any sense of weight, and whose silhouette is meticulously crafted for effortless wear.


The pop-up store, running until Tuesday, April 9th, encapsulates the brand's worldview and atmosphere. It features a relaxed-fit trench coat with super water-repellent treatment, as well as T-shirts, polo shirts, and open-collar shirts exclusively at Isetan Shinjuku Store .

AURALEE Promotion □ April 3rd (Wed) - 9th (Tue)
□ Isetan Shinjuku Store, Men's Building 6th Floor = Men's Contemporary

*All prices include tax.

inquiry
Isetan Shinjuku Store, Men's Building 6th Floor = Men's Contemporary
03-3352-1111 (main representative)

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