RIMOWA , the long-established German luggage brand that became part of the LVMH Group in 2017 and celebrated its 120th anniversary last year, will be appearing in a new luxury luggage section on the first basement floor Isetan Shinjuku Store, Men's Building . The brand has revamped its logo, monogram, and corporate identity to showcase its next evolution. Starting March 15th (Friday), customers will also be able to enjoy the "personalization service" that is only available at a limited number of stores worldwide.

We've launched a special service that allows you to customize your luggage to your liking.

The luxury luggage section, positioned as "the place to start your journey," features a lineup including RIMOWA , GLOBE-TROTTER , SMYTHSON , and SERAPIAN . While it offers a wide selection of suitcases and travel bags to be your reliable travel companions, RIMOWA , in particular, is introducing a personalization service that allows customers to customize their luggage to their liking.


Last year, RIMOWA 's popular "Classic Flight" series of suitcases was renamed "Classic" and evolved into a more refined, minimalist design. The "Classic" series also features interchangeable handles and wheels.



The personalization service allows you to instantly swap out leather handles and wheels from a selection of options. Furthermore, you can add accents with charms, luggage straps, and stickers to create a truly personalized suitcase for your travels.


The luggage belts, available in seven colors, feature the brand logo sewn in, and the buckles are engraved with the brand's monogram logo. The leather handles can be chosen from crocodile or cowhide, and the collection includes playful touches befitting a travel brand, such as alphabet leather charms and stickers featuring the names of cities around the world.

Text: ISETAN MEN'S net

RIMOWA Personalization Service

■Prices: Handle (crocodile) 95,040 yen (cowhide) 24,840 yen , Wheels (set of 4) 12,960 yen , Belt (7 colors, S & L sizes) 31,320 yen each, Charm 14,040 yen each, Stickers (various 1,080 yen each
*Handle replacement is only available for the "Classic" series.

*All prices include tax.

inquiry
Isetan Shinjuku Store, Men's Building , B1F = Men's Bags
03-3352-1111 (main representative)