Lanzo , the Italian suitcase brand that made its debut in Japan last year, is holding a pop-up promotion. From Wednesday, February 20th, in the travel bag section on the first basement floor of the main building , in addition to their standard suitcases, they will be introducing new products made of polycarbonate material and will also be accepting custom print orders.

"Viking"
Aluminum-magnesium alloy: 21-inch 124,200 yen (53 x 39 x 21 cm, 38L)

Founded in Italy in 2013, Lanzo leverages technology cultivated from automobile manufacturing, such as body strength and screw winding techniques, to develop suitcases specializing in durability and strength. Their designs, created in collaboration with Scandinavian designers and artists, are minimalist, beautiful, and incorporate the latest technology for convenience, resulting in a continuous development of unprecedented "items of the future."

"Norman"
Aluminum-magnesium alloy: 21-inch 83,160 yen (53 x 39 x 21 cm, 34L) 27-inch 103,680 yen (69 x 46 x 25 cm, 64L) 29-inch 109,080 yen (75 x 50 x 28 cm, 87L)
Carbon fiber: 21-inch 162,000 yen (53 x 39 x 21 cm, 34L)

"Norman Light"
Polycarbonate: 21-inch 50,760 yen (53 x 39 x 21 cm, 34L) 27-inch 56,160 yen (69 x 46 x 25 cm, 64L) 29-inch 61,560 yen (75 x 50 x 28 cm, 87L)

Following last year's pop-up store, this time the lineup includes not only the classic aluminum hard cases, but also new suitcases made of polycarbonate.
The brand's flagship model, the "Viking" series, features a robust aluminum body paired with a deerskin leather strap, giving it a classic look. The "Norman" series, with its simple yet sophisticated design, comes in two materials: aluminum and carbon fiber, and a new model, the "Norman Light," made from polycarbonate, has also been introduced. It is both durable and lightweight.

During the event, a "Pattern Order Event" will also be held, where customers can have prints made on the "Norman" series bodies, offering a special opportunity to obtain a truly personalized item.

Lanzo Pop-up Promotion □ February 20th (Wed) - March 5th (Tue)
□Main building, basement 1st floor = Travel bags

Text: ISETAN MEN'S net

*All prices include tax.

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