A new adidas concept store will open at Isetan Shinjuku. It will open on Wednesday, February 27th, on the 6th floor of the newly renovated Isetan Shinjuku Store, Men's Building in the Men's Contemporary section.

In the 1990s, various cultures born from the streets permeated the styles of young people, and now, more than 20 years later, the keyword "street" is sweeping the fashion world. Adidas, too, is one of those brands that has always been at the center of this trend, creating "style" with an approach that is always ahead of the times, drawing on a wide range of cultures as its background.

The new adidas shop opening this time will feature a continuous stream of special items, including those from Y-3 , the brand where Yohji Yamamoto serves as creative director, as well as collaboration lines with A BATHING APE®, RAF SIMONS , and PHARREL WILLIAMS .

Breaking down the barriers between fashion and sports, this brand has built its own unique style of being "functional yet stylish," and now a special space befitting the brand is finally complete.

Left: From Y-3 Spring/Summer 2019 Men's Collection. Right: Y-3 original beanie cap, offered as a novelty item to commemorate the store's opening.

From the opening day on Wednesday, February 27th, the aforementioned collaboration items will be gradually added to the lineup (check below for details!), and Y-3 will take over the show window on the Yasukuni-dori side of Isetan Shinjuku Store, Men's Building . A campaign is also planned in which the brand's beanie caps will be given away as a novelty item to commemorate the opening.

Text: ISETAN MEN'S net

*All prices include tax.

inquiry
Isetan Shinjuku Store, Men's Building 6th Floor = Contemporary Casual
03-3352-1111 (main representative)