Founded in 1948 in Lesa, a town on the shores of Lake Maggiore in northern Italy, HERNO celebrates its 70th anniversary this year and its 50th anniversary in Japan. For the Fall/Winter 2018 season, the brand has created special models to celebrate 70 years of Italian excellence. These are being showcased at a promotion currently being held from November 14th (Wednesday) on the 5th floor Isetan Shinjuku Store, Men's Building in the business clothing section.

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With its classic look, this coat features essential trench coat details such as a belt, epaulets, and gun patch, reminiscent of the raincoats that are the brand's roots.

"70TH ANNIVERSARY COLLECTION" Trench Coat 160,920 yen

During the 94th Pitti Immagine Uomo, HERNO held a special event. Titled "Let Imagination Break Rules And Reveal Yourself," the exhibition commemorated the brand's 70th anniversary and the 50th anniversary of its business operations in Japan, and took place inside Leopolda Station in Florence, Italy, where Pitti was being held.

To tell the brand's story over 70 years, this anniversary collection features four items specially made in Italy from both the men's and women's collections. The men's collection includes a trench coat and down wear, and in response to the question, "What does Herno mean to you?", 200 handwritten words expressing the feelings of employees who have worked at HERNO since its founding are printed on the fabric. Furthermore, each item is adorned with a special "Herno 70° since 1948" label, making it a special piece packed with HERNO 's history.

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HERNO Promotion
□November 14th (Wednesday) - 27th (Tuesday)
□ Isetan Shinjuku Store, Men's Building 5th Floor = Business Clothing

*All prices include tax.

inquiry
Isetan Shinjuku Store, Men's Building 5th Floor = Business Clothing
03-3352-1111 (main representative)
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