Endlessly playful—HERMÈS's playful spirit, embodied in its annual theme "Let's Play!", bursts forth in the limited-time boutique "PLEINS FEUX SUR L'HOMME" at Isetan Shinjuku Store, Men's Building 1F = Promotion. The boutique brings together the 2018 Autumn/Winter men's collection, themed "Open Air," and items exclusively available at Isetan Shinjuku.

Pay attention to the interior design, which is inspired by the corridors of a collection venue.

Hermès' limited-time boutique "PLEINS FEUX SUR L'HOMME" means "Many flames on men," signifying "light for men, an inner fire for men, energy and power for men, and enveloping warmth."

The interior of the limited-time boutique is inspired by the corridors of the Hotel de l'Artillerie, the venue for Hermès' Fall/Winter 2018 men's collection held in Paris. The floor is designed to resemble cobblestones, creating a space that evokes the collection's theme of "open air." Furthermore, it gives the impression of "getting lost in the streets of Paris from the collection venue and encountering the new collection while strolling around."

This year marks the 30th anniversary of Véronique Nichanian's appointment as artistic director of the men's division, and the grand collection show is something I want to experience by watching it on the large screens at the venue.

"Haut à Courroies," making its debut in Japan, and Isetan-exclusive colors are being released one after another.

Making its debut in Japan and exclusively available at Isetan Shinjuku, this Hermès bag, the "Haut à Courroies," the first Hermès bag created in 1892, features "Endless Road," inspired by the works of David Hockney, a master of modern British art. The sea and mountain landscapes are beautifully depicted with leather appliqués. This exquisite piece, a culmination of Hermès' craftsmanship, uses plenty of leather while minimizing unevenness, and is further enhanced with stitching and embroidery. It is available in limited quantities.


The "Endless Road" motif also appears on other items such as wallets with coin purses, tablet cases, and sweaters. It perfectly matches the collection's "open air" theme, allowing you to enjoy the scenery up close.

Shoes 164,160 yen

Furthermore, pay attention to the items in Isetan-exclusive colors. Camel coats and lambskin blousons, as well as the "Sydney" slip-on shoes in rouge h (which can be worn with the heels flattened) and the "Paris" moccasins in dark green, are available only at the limited-time boutique "PLEINS FEUX SUR L'HOMME".

A fresh take on the "natural materials x technical materials" hybrid.

This season's ready-to-wear collection, echoing the striking use of bonfires in the collection show, features generously sized coats that convey warmth, as well as layered knitwear and outerwear. The lineup includes simple, oversized mohair coats and reversible jackets.



The colors are inspired by the muted sheen of minerals, expressing natural hues through silk materials. The color schemes of the silk jacquard suits and the printed and jacquard cotton shirts are fresh and innovative. Furthermore, the hybrid of natural and technical materials is noteworthy, with combinations of silk or cashmere with technical fabrics that reflect current trends.

The evening collection features entirely silk outfits, and the final looks from the collection are on display at the venue. The playful and unconventional styling is a must-see.

In the latter half of the period, new leather items, coats, and other heavy clothing will be released one after another, and the colors will also change, so we hope you'll come and visit us again and again.

Hermès Pop-Up Boutique □ October 31st (Wed) - November 27th (Tue)
□ Isetan Shinjuku Store, Men's Building 1st Floor = Promotion

*All prices include tax.

inquiry
Isetan Shinjuku Store, Men's Building 3rd Floor = International Designers
03-3352-1111 (main representative)