EVENT
2018.10.11 update

FENDI | The much-talked-about "FENDI MANIA" is finally unveiled at Isetan Men's!

10.17 Wed -10.30 Tue
Isetan Shinjuku Men's Building 1F Promotion
FENDI , the leading luxury brand from Rome, Italy, is opening a pop-up store for a limited time! From Wednesday, October 17th to Tuesday, October 30th, the store will focus on the new capsule collection, "FENDI MANIA." A women's pop-up event will also be held simultaneously on the 1st floor of the main building, at The Stage.


For this event, FENDI has reinterpreted the "FENDI/FILA" logo designed by "Instagram artist" Hay Reilly, and will be releasing it as the playful "FENDI MANIA" capsule collection.

In particular, the bold and fearless "FENDI MANIA" logo, which symbolizes this event, comes in two-color combinations: red and blue, or yellow and white. It is dynamically expressed by combining diagonally running graphic stripes with the iconic "FF" logo.

Isetan Shinjuku will feature limited-edition jackets and tote bags, as well as exclusive items such as clutch bags from the ever-popular "Bag Bugs" brand.


Left: Bag 199,800 yen , Right: Blouson 171,720 yen
*Estimated price

World-class craftsmanship, meticulously calculated and exquisite details, and a modern, street-style aesthetic blend together to create an exciting collection. Don't miss this opportunity to experience Isetan Shinjuku transformed by FENDI/FILA.

Event Information

FENDI Pop-up Store (Men's)

□October 17th (Wednesday) - 30th (Tuesday)
□ Isetan Shinjuku Store, Men's Building 1st Floor = Promotion

A women's pop-up shop will also be held at the same time!

FENDI Pop-up Store (Women's)

□October 17th (Wednesday) - 23rd (Tuesday)
□Main Building 1st Floor = The Stage


*All prices include tax.

inquiry
Isetan Shinjuku Store, Men's Building 3rd Floor = International Designers
03-3352-1111 (main representative)

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