"TOKYO MEN'S FES," which started in 2016 to enliven Tokyo's fashion scene, is back for its third edition. This time, it's a collaboration with LDH apparel, which is also celebrating its 15th anniversary. "THE PLACE IN ISETAN" will be held on the 7th floor of the main building as the main venue, while HONEST BOY VS POGGYTHEMAN and STUDIO SEVEN will open limited-time stores at the International Creators section on the 2nd floor Isetan Shinjuku Store, Men's Building will serve as a sub-venue.

HONEST BOY VS POGGYTHEMAN
Bomber jackets: 59,400 yen each
* exclusively at Isetan Shinjuku Store

A limited label born from the clash of opposing sensibilities.

HONEST BOY vs POGGYTHEMAN finally makes their debut.

NAOTO, a member of EXILE, J Soul Brothers III, and HONEST BOYZ®, and the creative director of Studio Seven, and Motofumi "POGGY" Ogi, director of UNITED ARROWS & SONS and also behind his own project, Poggy the Man, have designed a bomber jacket which will be exclusively at Isetan Shinjuku Store . Based on a camouflage pattern, the jacket comes in two different colors, pink and navy, allowing for versatile styling options.

To commemorate this, the men's fashion magazine "SENSE" conducted an interview with them. Don't miss the special video in which they talk in detail about their design philosophy and styling.

Furthermore, Studio Seven's latest collection, "SEASON4," which has also started a permanent presence on the same floor this season, is lined up in a wide variety of items, including a camouflage parka exclusively at Isetan Shinjuku Store . The collection, themed "MEDICAL," reflects the brand's message in its designs and graphics, expressing the brand's intention to prescribe its identity, and features a number of items inspired by medicine, such as prescriptions, medical certificates, and syringes.

Event Information

HONEST BOY VS POGGYTHEMAN&STUDIO SEVEN SEASON4 Pop-up Store

□October 17th (Wednesday) - 30th (Tuesday)
□ Isetan Shinjuku Store, Men's Building 2nd Floor = International Creators

Novelty Information <br>During the event, customers who purchase STUDIO SEVEN SEASON4 for 7,000 yen (tax included) or more will receive a limited number of gifts.

*Quantities are limited. This offer will end once supplies run out.

*All prices include tax.

inquiry
Isetan Shinjuku Store, Men's Building 2nd Floor = International Creators
03-3352-1111 (main representative)