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2018.09.27 update

The power of two major luxury brands to enjoy knitwear in a personal way.（1/3）

"Wearing high-quality items enriches the soul"—This time, Yuki Yamaura, the buyer in charge of international luxury at Isetan Shinjuku Store, Men's Building 4th floor, recommends two major luxury knitwear brands: FEDELI and malo. Both are popular brands with a reputation for their luxurious knitting techniques and handle everything from spinning to production. FEDELI will hold its first-ever order event starting September 26th (Wednesday). malo is also planning to release a special collection.


The key to wearing knitwear is to "wear it like a shirt."


The greatest appeal of knitwear is undoubtedly the comfortable warmth it provides. When choosing knitwear to wear with suits or jackets, the basic rule is to select a fine-gauge knit that won't interfere with the outer garment and choose basic colors.


When asked about how to style knitwear to match business attire or formal wear, buyer Yamaura commented, "I want people to wear knitwear like shirts." He added that adding subtle touches, such as wearing a neckerchief instead of a tie, can further enhance the appeal of knitwear.

So, how do these two major knitwear brands perform?

Next cashmere: 40 colors x 10 designs for a truly unique piece – Fedeli's knit items that highlight the quality of the material.

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