Centered around the increasingly accelerating luxury streetwear scene, the Autumn/Winter collection at International Creators on the 2nd floor of Isetan Shinjuku Store, Men's Building , offers a diverse range of collections that allow you to directly experience the essence and joy of creation. Among them, let's take a look at three Tokyo-based brands that stand out with their fresh personalities.

Left / URU / URU Jacket 41,040 yen
Right / HATRA / Hatra Parka 38,080 yen

Heartfelt creations that continue to gain supporters

HATRA, a unisex wear label that aims to create "comfortable clothing," was launched in 2010 and is designed by Keisuke Nagami, who graduated from Esmod Paris and honed his skills at Martine Sitbon and Anne Valérie H.

Among the truly "comfortable" and relaxing collection reminiscent of loungewear, this season's recommendation is the asymmetrical zip-up parka named "A-Parka." This is a unique HATRA piece, combining a meticulously calculated pattern, including the beautifully structured hood, with a plush sweatshirt material knitted using an old-fashioned loopwheel knitting machine.

And Masaharu Urushiyama of URU/Uru, drawing on the skills he cultivated as a patternmaker for numerous collection brands, expresses his individuality through textiles and patterns. With the concept of "Accelerate creativity accelerate imagination," he is a rising star who creates new expressions and silhouettes.

UL's theme for 2018 was "Essence." The collection features a range of modern items that are authentic and basic yet exude a strong individuality. From this contemporary essential collection, we've picked out a short-length blouson jacket. The boxy silhouette, perfectly short length, ribbed hem, and large flap pockets all come together to create a superb finish that is workwear, classic, and street-style, yet elegant.

MIDORIKAWA Blouson: 172,800 yen
*Scheduled to be released in early November

Finally, we'll be looking at the tweed blouson from MIDORIKAWA, designed by Takashi Midorikawa. This masterpiece combines artisanal ideas and techniques to create impactful ornamentation, while maintaining a sense of realism and exclusivity within the context of menswear.

The vibrant yet elegant purple tweed, the satin ribbons that dance like fringes, and the beautiful layering of the unfinished hems and cuffs showcase a masterful display of gender-bending freedom of expression and technique. It's no wonder that, despite being only in its fourth season, the brand has already established a strong identity and high praise both domestically and internationally.

This lineup of trendy "Tokyo" brands, made possible precisely because International Creators plays a role in discovering and supporting outstanding domestic brands, is truly a must-see.

*All prices include tax.

inquiry
Isetan Shinjuku Store, Men's Building 2nd Floor = International Creators
03-3352-1111 (main representative)