EINS by Grossé , which held its first-ever pop-up store in Japan at Isetan Shinjuku Store, Men's Building in March of this year, has released a new collection. From Wednesday, July 25th, the brand's first cruise collection will be introduced to the world for the first time at the men's accessories section on the 1st floor Isetan Shinjuku Store, Men's Building .

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Founded in 1907 in Germany as a pioneer in watch chains, Grossé gained popularity for its exceptional technical skills and design capabilities. Now, celebrating its 111th anniversary, the company has launched a new brand EINS by Grossé . The metal chains offered by this brand feature a luxurious yet street-style design, blending Grossé's long-cultivated high level of craftsmanship with a modern sensibility. The silver chains, meticulously polished by master jewelers, are luxuriously coated with platinum using a unique coating technique, ensuring they continue to shine beautifully.

"Cruise Collection" Archive Chain Long: 270,000 yen
Middle 194,400 yen
Short 108,000 yen

This time, we are introducing the "Cruise Collection" exclusively at Isetan Shinjuku Store, Men's Building This collection features archival chain necklaces inspired by a 1907 pocket watch. Three sizes are available, including a trendy oversized chain. The beautiful shine of the platinum sets it apart from other chain necklaces, making it a perfect choice for sophisticated men seeking luxury.

EINS by Grossé New Collection Promotion □ July 25th (Wed) - 31st (Tue)
□ Isetan Shinjuku Store, Men's Building 1st Floor = Men's Accessories

＊All prices include tax.

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Isetan Shinjuku Store, Men's Building 1st Floor = Men's Accessories
03-3352-1111 (main representative)
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