EVENT
2018.08.01 update

BALENCIAGA | The third pop-up store opens! Exclusive items available only at Isetan Shinjuku.（1/2）

08.08 Wed -10.16 Tue
Isetan Shinjuku Men's Building 1F Promotion
BALENCIAGA , under the artistic direction of Demna Gvasalia, will be holding a limited-time pop-up store atIsetan Shinjuku Store, Men's Building 1F = Promotion from Wednesday, August 8th to Tuesday, October 16th. The store will feature the latest fashion from the 2018 Winter Collection, as well as the brand's first men's fall collection, which is based on observations of various characters captured on the sidewalks and crosswalks of Paris.

Event Information

BALENCIAGA Pop-up Store

□August 8th (Wednesday) - October 16th (Tuesday)
□ Isetan Shinjuku Store, Men's Building 1st Floor = Promotion


T-shirt: 159,840 yen
Padded shirt 218,160 yen
Hooded shirt 92,880 yen
Denim pants 100,440 yen
*Shoes and accessories are for reference only.

In BALENCIAGA 's Fall 2018 collection, the brand reimagines the casual daily wardrobe for men by piecing together and blending typical garments. For example, instead of layering multiple pieces, one garment incorporates a two-way design, showcasing excellent layering techniques such as a trompe l'oeil effect where a scarf appears to be draped over the garment, but in reality, a checked shirt is sewn onto a T-shirt.

This reciprocal dialogue between the ordinary and the extraordinary, between fashion and utility, emphasizes to BALENCIAGA the importance of leaving the choice to the wearer's individuality.

NEXT>New sneakers are exclusively available!

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