NEWS
2018.04.23 update

Making its debut in Japan! Adult casual style from French brand Serge Blanco has arrived.

This spring, Serge Blanco, a French apparel brand, made its debut in Japan. Isetan Shinjuku Store, Men's Building 7th floor, in the Authentic Casual section, we are showcasing a collection inspired by the Hawaiian Islands, the concept for this season, offering sophisticated styling for adults.


Founded in 1992, Serge Blanco is named after Serge Blanco, a legendary French rugby player of the 1980s and often called "Mr. Rugby." Following in his footsteps as an uncompromising player, the company is committed to manufacturing products with an insatiable pursuit of quality.
Inspired by exceptional skill and teamwork, the captivating style born from these items embodies both elegance and playfulness.


Jacket: ¥42,120
Vest: 28,080 yen
Shorts ¥20,520
Shirt: ¥24,840 *Shoes are for reference only.

This three-piece suit, made from workwear items, features a vest that gives off a sophisticated vibe while the shorts add a touch of casualness.
The jacket, vest, and shorts are all versatile items that can be worn individually.

For its memorable first season in Japan, Spring/Summer 2018, the brand proposes sophisticated yet playful styling that can be worn both on and off duty, drawing inspiration from the lifestyle and culture of the Hawaiian Islands, including denim and floral patterns. The collection features versatile items, such as colored pants in over 21 colors, all presented in a refined, French-inspired palette.
Add a touch of flair to your often-simple summer wardrobe with this sophisticated French casual style.


＊All prices include tax.

inquiry
Isetan Shinjuku Store, Men's Building 7th Floor = Authentic Casual
03-3352-1111 (main representative)
For inquiries via email, please click here.

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