Isetan Men's is focusing on the new Neapolitan style proposed by young creators. In an era where "suits are no longer a necessity" in business attire, it's refreshing to "enjoy suit style voluntarily"—wearing a suit only when truly necessary, wearing a tie because you like it, and preferring shirts to T-shirts or polo shirts. At Isetan Shinjuku Store, Men's Building , the individuality of young Neapolitan tailors who are passionate about their craft meets the individuality of their customers, and a new era emerges when customers wear clothes tailored specifically for them.

Luca Grassia, who leads Luca Grassia, said, "Having held several trunk shows at Isetan Shinjuku Store, Men's Building , I've gradually become accustomed to Japanese culture, work styles, and ways of thinking." He was welcomed by Katsumi Yabe, Executive Fashion Editor of the fashion magazine "MEN'S Precious" (published by Shogakukan). This interview was more impactful than the one last fall, with many more powerful words.

Katsumi Yabe (left) and Luca Gracia (right), Executive Fashion Editors of the fashion magazine "MEN'S Precious" (published by Shogakukan).

A revolution that adds the concept of a collection to tailor-made products.

What sets Luca apart from the legends who have led the tailoring world is that he himself is a creator and a tailor with the sensibility of a designer. His workshop, "Sartoria Gracia," is characterized by its use of Neapolitan tailoring techniques while being almost entirely handcrafted, and at its trunk shows, it offers bespoke tailoring with fittings. As a tailor with a youthful sensibility, it is forging a new relationship with its customers.

Yabe, we're speaking with you again, following our conversation at the trunk show last fall. First, a brief profile.
Luca was born in 1985 and is the third generation of "Sartoria Gracia." My brother and I both work there. I was born and raised in the workshop, so I've been ingrained with the craftsman's hands since childhood. My father built the company solidly, and now my brother and I are working to expand it. We see 2018 as a crucial year for us, as we are "transforming from a sartorial house to a brand."


What is the core of Yabe Ruka Gracia's "brand"?
Luca: We draw inspiration from luxury brands while building our foundation on tailoring techniques. While tailoring is often perceived as being confined within a classic framework, we believe that Luca Gracia's revolution lies in actively embracing fashionable elements and incorporating collection-like concepts and trends into our tailoring products.

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