Vlas Blomme is a Japanese brand that started in 2006 with the aim of conveying the beauty and functionality of linen. From Wednesday, April 4th, a Vlas Blomme promotion will be held on the 6th floor Isetan Shinjuku Store, Men's Building , in the Contemporary Casual section. The promotion will showcase a wide range of items from the brand, which has attracted attention for its exceptional comfort that sets it apart from conventional linen, including items not usually available at Isetan Shinjuku Store, Men's Building .

Left: A field of linen flowers. The brand name Vlas Vlam means "linen flower" in Flemish. Top right: Harvesting work. Bottom right: The process of turning the fibers into yarn.

Kortrijk, a small Belgian town that produces high-quality linen, is located in the Flanders region, a world-renowned linen producing area. Grown in rich soil that absorbs ample minerals, Kortrijk linen exhibits fullness, firmness, and a lustrous appearance. Its fibers are fine, and the more you wash and wear it, the more the fibers separate, increasing its softness. Furthermore, with its excellent water absorption and moisture release properties, Kortrijk linen is truly a natural functional material that will provide comfortable wear in the coming seasons.


This promotion, featuring items made with Kortrijk linen, includes not only classic items such as 100% linen cut-and-sew tops and shirts, but also cut-and-sew tops made from a newly created blend of organic cotton and linen for this season. In addition, we will also be introducing a line of "one-of-a-kind" remade items that have been reconstructed from archive pieces. Take this opportunity to experience the comfort of Kortrijk linen, as we will also be offering a lineup of accessories that will only be available during the event.

Vlas Blom Promotion □ April 4th (Wed) - 10th (Tue)
□ Isetan Shinjuku Store, Men's Building 6th Floor = Contemporary Casual

*All prices include tax.

inquiry
03-3352-1111 (main representative)
For inquiries via email, please click here.