A new trouser brand has been born that boasts not only overwhelming comfort and silhouette, but also an elegant atmosphere. Its name is EP1949. Launched this spring at Isetan Shinjuku Store, Men's Building 5th floor = Business Clothing, EP1949 is a new brand born from a renowned Japanese trouser manufacturer. As the brand name suggests, it embodies the passion and dedication of the craftsmen at the factory, which has been handling OEM production for many famous brands since its founding in 1949, and the feelings and experiences of those who wear the trousers, passing down from hand to hand—in other words, it embodies an "episode."


For its debut in the Spring/Summer 2018 season, the brand offered a wide range of products, from basic models to trendy pleated models. The collection included the simple "Basic (no-pleat pants)" model, as well as three other models—"Classic" and "Fashion"—with a total of 26 colors across four styles. Of particular note are the two styles described below.

This "Classic" model, born from the pursuit of pants that maintain elegance while prioritizing comfort, features a one-piece top that eliminates the gaping of the waist area during movement, resulting in an overwhelmingly comfortable fit. This detail, which places a high load on the garment and lacks a waistband at the back, is only possible thanks to the factory's technology honed over many years of experience.

Furthermore, in response to the recent trend of returning to classic styles, the "Fashion" model, which features trend-conscious details, uses Niwa Woolen Mills fabric and comes in two styles: one with a long single-pleat fly and another with a two-pleat beltless side adjuster in a sartorial style.

Inquiry
Isetan Shinjuku Store, Men's Building 5th Floor = Business Clothing
03-3352-1111 (main representative)