EDITORS' PICK
2018.03.13 update

MIDORIKAWA, a noteworthy brand, presents a beautiful new look for men.

Ishida, the buyer in charge of International Creators on the 2nd floor Isetan Shinjuku Store, Men's Building , recommends MIDORIKAWA, a men's brand created by designer Taku Midorikawa. Now in its third season since its debut in Spring/Summer 2017, he describes the brand's appeal, saying, "Artisanal patterns, layering, and embellishments strongly express each and every item."


Jacket 108,000 yen


Jacket 138240 yen


A mixture that is both decorative and harmonious.

The clothing, born from designer Midorikawa's "artisanal" approach, reflects a new expression of men's fashion.

"I feel that Midorikawa has a new individuality that is in contrast to the so-called masculine fashion that favors black. The layering using lining and classical decorations may give the impression of being decorative and decadent at first glance, but the mixture of styles, based on an understanding of the fundamentals of menswear, exudes a unique and elegant aura, and the sense of balance is wonderful," says Ishida.


Shirt 45,360 yen


Denim jacket 78,840 yen


"Customers at the International Creators section on the 2nd floor Isetan Shinjuku Store, Men's Building have a strong desire to express themselves, and they value items that highlight their individuality and designs that showcase their creativity. We expect that these customers will accept Midorikawa's items not only as an evolved form of artisanal wear, but also as genderless items," he said, expressing his expectations.

International Creators, which also plays a role in incubating emerging Japanese brands, will be launching a capsule collection from Midorikawa starting March 14th (Wednesday), as well as offering exclusive items for Mitsukoshi Isetan. Be sure to check out this latest collection, which boasts excellent versatility in styling.


*All prices include tax.

inquiry
Isetan Shinjuku Store, Men's Building 2nd Floor = International Creators
03-3352-1111 (main representative)

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