Eight years after its launch, LAB SERIES premium anti-aging care (*1) system "MAX LS" introduces a new product, "MAX LS V Instant Eye," designed to transform the eyes of men who face the world without makeup. It will be available from January 3rd, 2018 (Tuesday) at Isetan Shinjuku Store, Men's Building 1F = Men's Accessories/Cosmetics.

LAB SERIES Max LS V Instant Eye 10,260 yen (15mL)
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*Scheduled to be available for purchase at the Isetan Online Store from January 3rd, 2018 (Tuesday).

The feeling of my eye area tightening the moment I put it on was refreshing.

The saying "The eyes, like the mouth, convey a person's feelings" means that the eyes speak louder than words. If the skin around your eyes lacks firmness or is dull due to dryness, you may not be able to convey even half of what you want to say.

The "Max LS" series, a premium anti-aging care (*1) system from LAB SERIES , which leads the way in men's skin anti-aging care (*1), focuses on eye area care, addressing skin concerns caused by external environmental factors and aging.
Lab Series' Max LS line releases Max LS V Instant Eye, an eye care product that tightens and protects the delicate skin around the eyes. Featuring new technology, it offers a novel, instant tightening sensation upon application.
For men, skincare should be a daily habit. By consistently taking care of your eyes and aiming for firmer, more defined skin around the eyes, you might just change the impression you give to others.

LAB SERIES Hydration Set 4,644 yen
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*Scheduled to be available for purchase at the Isetan Online Store from January 3rd, 2018 (Tuesday).

A "moisture replenishment set" for men's skin that is prone to dryness in winter.

Released on the same day as LAB SERIES Max LS V Instant Eye mentioned above is the "Hydration Set," which allows you to practice a "3-step skincare" routine that provides the necessary hydration for men's skin.
This set includes the moisturizing "Water Lotion RE" (full size), the multi-functional facial cleanser "Multi-Action Face Wash," and the anti-aging (*1) emulsion "Age R+."

*1: Skin care such as moisturizing according to age

LAB SERIES Promotion
■January 3rd (Tuesday) - January 9th (Tuesday), 2018
■ Isetan Shinjuku Store, Men's Building 1st Floor = Men's Accessories

* Our store will be closed on January 1st (Monday, public holiday) and 2nd (Tuesday). Our New Year's sale will begin on January 3rd (Wednesday).
Isetan's winter clearance sale starts on Thursday, January 4th. We will be open from 10:30 AM to 8:30 PM from Thursday, January 4th to Sunday, January 7th.
The Shinjuku store will be closed on January 1st (Monday, public holiday), 2nd (Tuesday), and 30th (Tuesday), 2018.

Related products can be found here.
View LAB SERIES products at the Isetan Online Store

*All prices include tax.

inquiry
Isetan Shinjuku Store, Men's Building 1st Floor = Men's Accessories
03-3352-1111 (main representative)