At "TOKYO MEN'S FES 2017 @ISETAN," a fashion festival that fulfills men's desires, a special booth for "Ploom TECH," which began sales in Tokyo this June, will appear! To help you enjoy Ploom TECH, which is attracting attention as a clean, new-style tobacco product that produces less smoke odor and leaves less residue, Ploom TECH has collaborated with artist Noritaka Tatehana, also known for designing Lady Gaga's heelless shoes, to develop Ploom TECH-exclusive accessories, which will be available for pre-sale at the booth.

Click here for information on how to purchase "Ploom Tech".

NORITAKA TATEHANA “THEORY OF THE ELEMENTS, 2017”

The Ploom TECH exclusive accessory "THEORY OF THE ELEMENTS" is typical of Mr. Tatehana's style, expressing Japanese culture in a modern way. While his heelless shoes, inspired by the high geta sandals worn by oiran (high-ranking courtesans), are known as one of Mr. Tatehana's signature works, this piece similarly re-examines Japanese culture that has been Westernized since the Meiji era, creating a modern version of a kiseru (Japanese pipe). It can be used as an accessory to enjoy fashion.

The "Ploom Tech Device Case," available in three colors—black, red, and green—features embossed leather wrapping, and an initial engraving service (web only) is available for the cap.

“Ploom TECH DEVICE CASE by NORITAKA TATEHANA” 100,000 yen
*This is a set price including a device case, one of three main unit colors, and a dedicated leather pouch.

Noritaka Tatehana was born in Tokyo in 1985. He studied painting and sculpture at Tokyo University of the Arts, and later specialized in dyeing and weaving. Along with cultural research on courtesans, he creates kimonos and geta (wooden clogs) using Yuzen dyeing, a classical Japanese dyeing technique. His representative work, heelless shoes, is permanently housed in world-renowned museums such as the Metropolitan Museum of Art.

"Ploom TECH" will be available at Isetan Shinjuku Store from September 13th (Wednesday) as a new style of luxury product that reduces the impact on those around you, such as by not having the characteristic smell of tobacco. It is a product that creates new values and lifestyles. With its simple and minimalist design, it proposes a new form of luxury product for adults that is different from conventional cigarettes.

NEXT> Click here for information on how to purchase "Ploom TECH"