NEWS
2017.08.16 update

Check out the store's interior decoration, inspired by a "circus," by florist Shunsuke Sato—a flower event is being held to celebrate the reopening of the remodeled 5th floor of the men's building.

From Wednesday, August 23rd, Isetan Shinjuku Store will be holding its "Colorful Festival" throughout the entire store to celebrate the arrival of autumn. On the 5th floor, in the business clothing section where a new editorial zone will open, a flower tree inspired by a "circus" will appear in the promotion space on the same floor during the campaign until Tuesday, September 5th. The tree will be decorated with various flowers and plants. In conjunction with this, a flower event will be held by flower designer Shunsuke Sato, who is in charge of the decoration. On Wednesday, August 23rd, Mr. Sato himself will be visiting the store, and customers who make a purchase will receive a flower gift.


Shunsuke Sato, a flower designer, has an unusual background, having previously worked for Mitsukoshi Isetan Holdings before leaving the company to enter the world of flowers. He honed his skills working at a flower shop before becoming independent. He began his career as a designer, starting with decorating stores in various industries and hotels, and in 2014 opened his flower arrangement salon, "SATOSHUNSUKE FLOWER DESIGN," in Aoyama, Tokyo. He continues to work energetically to share the healing power of flowers with as many people as possible, including appearing at Tohoku earthquake recovery events and holding arrangement shows overseas.

*The decorations in the photo are for illustrative purposes only.

The decorations, which will be unveiled from Wednesday, August 23rd, will be based on the concept of an "Autumn Garden Circus," linking to the keywords of the 2017 "Irodori Festival": "GAME," "Circus," "Attraction," and "Humor." Wreaths inspired by unicycling, animal hoop jumping, and loop juggling, as well as autumn-colored flower trees that represent attractions and games with ring toss-like designs, will be prepared. Arrangements that evoke autumn using wild roses, plumeria, berries, and other flowers are also planned.

Floral materials sponsored by: Tokyodo Co., Ltd., Clay Co., Ltd., and Pluma Corporation Co., Ltd.

*Please note that our store will be closed on Tuesday, August 29th.

inquiry
Isetan Shinjuku Store, Men's Building 5th Floor = Business Clothing
03-3352-1111 (main representative)

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