Shunsuke Ito, a photographer who specializes in black and white film, will be setting up a pop-up photo studio at Isetan Shinjuku. Following last year's success, this popular event offers the opportunity to have your photos taken in a unique location only available at a department store. MI Card members can make reservations before the general public.

Photography is allowed inside the Isetan department store, which is normally off-limits!

Photographer Shunsuke Ito's "Traveling Photo Studio," which he operates in various locations across Japan, uses silver halide black and white film for his photography, and the prints are handcrafted by Shoichi Sei, who has 40 years of experience in the field. In this age of digital technology, where digital cameras and smartphones make it easy to take pictures and share them on social media, photography has its origins in black and white (silver halide black and white film). Black and white photographs, devoid of color information, evoke a nostalgic atmosphere and capture a "texture" that cannot be fully expressed in words, conveying the feelings at the time of the shot. Moreover, since it's film photography, the anticipation of waiting for the finished product is also part of the enjoyment.

For this photoshoot at Isetan Shinjuku, in addition to the usual black background shooting, we also offered opportunities to shoot in locations not normally available, such as inside the display windows of Isetan Shinjuku Store, Men's Building . Why not capture your precious time with your irreplaceable family in a world of rich imagination?

*The window display shown here may differ from the photo.
*In case of rain, the main building rooftop shoot will be replaced with a black background shoot in the banquet room on the 7th floor of the main building.

Born in 1971. Originally from Osaka.
A photographer who is active in various media, including the magazine "Re:S" and "Camera Biyori."
His various endeavors through silver halide photography, such as the "Japan Series," a series of Japanese landscapes that could be considered his life's work, and "Ito Photo Studio," which conveys the importance of taking family photos, have attracted attention.

Ito Photo Studio
■September 23rd (Saturday/Holiday) 11:00-7:10
11:00 AM - 12:30 PM Main Building = Rooftop
1:40 PM - 3:10 PM Isetan Shinjuku Store, Men's Building B1F = Inside the window
4:00 - 5:30 Isetan Shinjuku Store, Men's Building 6th floor = Inside the window (connecting passage)
6:10 AM - 7:10 AM
Main building, 7th floor = Banquet Room C (photographed against a black background)

■Sunday, September 24th, 11:00 AM - 7:10 PM
11:00 AM - 12:30 PM Main Building = Rooftop
1:40 PM - 3:10 PM Isetan Shinjuku Store, Men's Building 4th Floor = Inside the counter
4:00 - 5:30 Isetan Shinjuku Store, Men's Building 6th floor = Inside the window (connecting passage)
6:10 AM - 7:10 AM Main Building, 7th Floor = Banquet Room C (Photo taken against a black background)
*Shooting times vary depending on the day and time.

■Capacity: 17 groups per day ■Duration: 20-30 minutes

■Reservation Phone Number: 03-3225-2853 Isetan Shinjuku Store, Men's Building 8th Floor = Isetan Men's Residence (Direct Line)
・MI Card members: Reservations will be accepted in-store or by phone from 10:30 AM on Friday, September 15th. *Please provide your card number when calling.
・For customers who do not have an MI Card, we will accept reservations in-store or by phone from 10:30 AM on Saturday, September 16th.
*Please note that we may not be able to accommodate all reservation requests. Thank you for your understanding.

■Price: ① Mounted on cardboard: 16,200 yen ② Double-sided mounted on cardboard: 27,000 yen ③ Wooden panel (8x10cm): 17,280 yen ④ Wooden panel (4x10cm): 19,440 yen ⑤ Album finish: 19,440 yen ⑥ Framed finish: 27,000 yen (Shipping not included)


*All services include shooting, developing, printing, and finishing. (Shipping costs not included)
*Delivery will be approximately 2 months from now.
*Since this is film photography, you cannot check the images immediately. The final images will be selected by photographer Mr. Ito.

*All prices include tax.

inquiry
Isetan Shinjuku Store, Men's Building 8th Floor = Isetan Men's Residence
03-3352-1111 (main representative)