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2017.08.09 update

KAMAKURA CUT&SEW | Expressing adult playfulness through prints – Enjoy a comfortable summer in organic cotton T-shirts.（2/2）


Designed by Naomi Kazama
Cut and Sewn: ¥5,940 each
Purchase here

Naomi Kazama began her artistic career in 1996 when she met silkscreen artist Shepard Fairey while studying in the United States and learned screen printing. In 2012, she started the "Big O project," where she prints on anything on the street. "Naomi's ideas often come from nature and travel, and her sensibilities are free, but the basis of everything she does, both emotionally and physically, is 'comfort.' This time, we have prepared two designs, and all of the limited-edition pieces are hand-printed. Please enjoy the differences in how the ink is absorbed, which is unique to hand-printing," says Onodera (hereinafter the same).


Designed by Hironobu Iguchi
Cut and Sewn: ¥5,940
 Purchase here
Hironobu Iguchi is the owner of the select shop "TAMANIWA," located a two-minute walk from Ebisu Station. The shop's concept is a stylish baseball-loving room, and Iguchi's hobbies are strongly reflected in it. "This time, he gave us a sneak peek of the 'HOMERUN' graphic from TAMANIWA's 2018 Spring/Summer collection."

Designed by Frisco
Cut and Sewn: ¥5,940
 Purchase here
Frisco creates new staples by combining the best aspects of various basic items. "The design, which features multiple small Stars and Stripes-style logos printed on the chest, is reminiscent of a pocket tee and is fresh and unique. No one else is doing it."

Designed by THE 1st SHOP
Cut and Sewn: ¥5,940
 Purchase here
THE 1st SHOP is a small skate and street shop located on Killer Street in Aoyama. "The designs used are from our inline collection (Autumn/Winter 2017)."

Designed by THE BOOK STORE
Cut and Sewn: ¥5,940
 Purchase here
"THE BOOK STORE" is a brand created by Shinya Kitahara, the designer of "SUNNY SPORTS," which develops collections based on American utility wear with a modern twist, and is based on the concept of American style. "In America, student cooperatives are called 'bookstores,' and I also love American-style student cooperatives. This T-shirt graphic is the kind you might find in one of those bookstores."

Designed by THIS IS MADE IN JAPAN
Cut and Sewn: ¥5,940
Purchase here

This up-and-coming brand was founded by a Japanese individual who previously worked on the planning for a well-known American outdoor brand famous for its mountain parkas and daypacks. "It's a brand that's attracting attention from overseas, with the trademark 'THIS IS MADE IN JAPAN' registered. It's a piece you can wear like a plain T-shirt."


Designed by CAL O LINE
Cut and Sewn: ¥5,940
Purchase here

CAL O LINE reinterprets and reconstructs various fashion styles that colored two contrasting cultures: the culture of America's golden age and the counterculture that later emerged in search of freedom. "Designer Toshiharu Kaneko readily agreed to participate. You can enjoy wearing authentic and unique everyday clothes."

When asked about her favorite graphics, Onodera recommended, "I like Naomi's 'Mountain and Sea' design, which represents the town of Kamakura. Naomi's tribal designs are really cool." She added, "I hope you'll enjoy wearing your favorite graphic T-shirt all summer. The initial attraction is the design, but I hope you'll feel something from the comfort when you try it on and realize it's actually made of organic cotton! In addition to the eight T-shirt designs, we'll also be expanding the variety of Maple's 2017 Spring/Summer collection, so please look forward to that as well."

View the KAMAKURA CUT & SEW product list on the Isetan Online Store.

KAMAKURA CUT&SEW Promotion □August 9th (Wed) - August 21st (Mon)
□ Isetan Shinjuku Store, Men's Building , B1F = Men's underwear, nightwear, socks

*All prices include tax.

inquiry
Isetan Shinjuku Store, Men's Building , B1F = Men's underwear, nightwear, socks
03-3352-1111 (main representative)

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