EVENT
2017.07.25 update

A video report by Yoshimasa Hoshiba, editor-in-chief of 'FORZA STYLE', has also been released: "Pitti Uomo" is coming to Isetan Shinjuku Men's Building!（1/2）

07.26 Wed -08.08 Tue
Isetan Shinjuku Store, Men's Building all floors


Event information for each floor of Isetan Shinjuku Store, Men's Building can be found here.


Editor-in-chief Hoshiba visited Pitti Uomo and created a video showcasing the atmosphere of the event.


PITTI IMMAGINE UOMO, the world's largest men's fashion trade fair, is held twice a year in Florence, Italy. Buyers and press from all over the world gather here to showcase the trends and items for the next season, making it a major event in men's fashion. This year, "PITTI IMMAGINE UOMO @ Isetan Men's," where you can experience the world of PITTI IMMAGINE UOMO, will be held again at Isetan Shinjuku Men's Building.


From the perspective of Yoshimasa Hoshiba of 'FORZA STYLE'. From left: Pino Lerario, designer of TAGLIATORE ; Yuki Yamaura, buyer at Mitsukoshi Isetan; and Yoshimasa Hoshiba, editor-in-chief of 'FORZA STYLE'.

This year's theme is "PITTI DANCE OFF." Expressing a sense of dynamism, fun, and lightness, on July 28th (Fri) and 29th (Sat), leading fashionistas and key figures from Italy will be invited, including PT01 director Domenico Gianfrate, TAGLIATORE designer Pino Lerario, Fortela designer Alessandro Squarzi, and even PITTI Association President Napoleone! You can experience the authentic Italian atmosphere that is hard to find in Japan. Also, on the 29th (Sat) from 2 PM, there will be a commemorative photo session by professional photographer Mr. Ko, a regular participant in PITTI SNAP.
Of course, each floor will feature a wide selection of noteworthy brands and items carefully chosen by our buyers. Isetan Shinjuku Store, Men's Building 1st floor promotion area, we will also be hosting "Let's beach party!", offering summer items such as sunglasses, swimwear, and fragrances that you can use right away on your summer vacation.

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