2017.06.26 update

Featuring the summer must-have item, the folding fan! We also offer a name engraving service so you can create your own unique fan.(1/2)

07.01 Sat -07.02 Sun
Isetan Shinjuku Men's Building 1F Seasonal goods and accessories
Folding fans have long been a symbol of coolness in Japanese summers. Because their open shape resembles a "suehiro" (a fan that widens towards the end), they are said to represent prosperity for the future and are known as auspicious items. Isetan Shinjuku Store, Men's Building 1F, Seasonal Goods & Accessories, we are once again offering a wide variety of folding fans as a must-have item for the hot season this year, from those that match business settings to highly fashionable fans made with carefully selected materials.


On July 1st (Sat), 2nd (Sun), 8th (Sat), and 9th (Sun), we will be offering a "Fan Personalization Service" where you can choose your favorite color from gold, silver, or black for the fan you purchase. Whether for yourself or as a gift, you can create a truly personalized item. Why not spend the summer comfortably with a meticulously crafted fan that inherits the traditions and techniques of Japan?