EVENT
2017.06.19 update

Y. & SONS | Proposing new ways to wear yukata -- Men's kimono tailor "Y. & SONS" opens a limited-time store.

06.28 Wed -07.11 Tue
Isetan Shinjuku Men's Building 1F Promotion
Y. & SONS, a men's kimono tailor brand by Yamato, a kimono shop founded in 1917, will be appearing again this summer at Isetan Shinjuku Store, Men's Building . The pop-up store, which will be held from June 28th (Wednesday) on the 1st floor Isetan Shinjuku Store, Men's Building (Promotion area), will propose free coordination that incorporates Western clothing ideas, from traditional kimono styling to items from accessory and general goods brands selected by stylist Takeshi Futamura. It will be showcasing new styles for active summer scenes such as festivals and outdoor activities.

*Image is for illustrative purposes only.

Located next to Kanda Myojin Shrine in Tokyo, Y&SONS offers a wide range of men's traditional Japanese attire, from traditional silk kimonos such as Oshima Tsumugi and Yuki Tsumugi to casual striped and checkered cotton kimonos, and even yukata that will be perfect for the upcoming season.

This store proposes a yukata style that takes things a step further, as envisioned by Y&Sons. Focusing on traditional production areas such as Enshu Hamamatsu, Tokyo, Kyoto, Niigata's Ojiya and Katagai, and Omi, the store creates free-spiritedコーディネートs that allow you to enjoy the modern era while respecting the "standard of men's kimono."

A yukata (summer kimono) made with a functional fabric featuring a cotton/polyurethane outer layer and a polyester lining is now available.

<Y. & SONS> Yukata 52,920 yen (with obi)
*Yukata are made to order. Delivery will be approximately 3 weeks later.
*The kimono will be delivered in a Y. & SONS exclusive kimono storage box.

A collaboration with "genbei," a beach sandal specialty store in Hayama, has also been released. It comes in two colors: black and white.

<Y. & SONS x Genbei> Beach Sandals 4,212 yen

Y&Sons Pop-up Store
□Wednesday, June 28th to Tuesday, July 11th
□ Isetan Shinjuku Store, Men's Building 1st Floor = Promotion

ISETAN BONDANCE 2017
 □ July 1st (Sat), 2nd (Sun), 8th (Sat), 9th (Sun) Doors open at 6:00 PM each day / Show starts at 6:30 PM - scheduled to end at 9:30 PM *Cancelled in case of rain
 □Isetan Shinjuku Main Building Rooftop□ Admission Fee: 4,000 yen per day (includes drink and food tickets)
 *Tickets can be used for both food and drinks.
*Admission is free for preschool children. *Entry may be restricted depending on the crowd situation.
□Dress code: Yukata □Capacity: 600 people each day *In case of cancellation due to weather or other reasons on the day, please check the Isetan website. (3pm and 5pm each day)
*Please note that the event content may be canceled or changed due to unforeseen circumstances.
*If the number of advance tickets sold does not reach the specified number, tickets will be sold on the day of the event.

For details and registration, please click here → http://www.isetanguide.com/2017/bondance/



*All prices include tax.

inquiry
Isetan Shinjuku Store, Men's Building 2nd Floor = International Creators
03-3352-1111 (main representative)

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