ZANELLA, the authentic dress pants brand from Vicenza, Italy, which made its full-fledged debut in the Japanese market this spring, will be holding a pop-up promotion at Isetan Shinjuku Store, Men's Building 5th floor = Business Clothing. From Wednesday, May 17th to Tuesday, May 30th, a wide variety of models will be available, including some not usually carried.

Pants: ¥36,720 each

Founded in Vicenza, Italy in 1954, Zanella is a rare trousers factory that adheres to the now-uncommon principle of "100% Made in Italy." In the North American market, since its debut in 1972, it has dominated many famous Italian trouser brands, boasting the No. 1 market share.

In 2016, Jay Vossusi, who had served as director for numerous famous brands, joined the team, and it's worth noting that the brand's long-cultivated technical skills have evolved and deepened in terms of attention to detail, the beauty of the models, the materials, and the comfort of the garments.

View Zanella's snapshots

The wide variety of wool fabrics, which particularly impresses buyers from renowned and influential shops, is a testament to the strong foundation built on popularity in the high-demand American market. In addition to the beautiful slim tapered fit that emphasizes vertical lines, the brand also boasts high quality as a trouser manufacturer, with features such as bespoke tailoring, angled back pockets, bar tack stitching on the pocket edges, and meticulous construction of the waistband lining.

In addition to the usual two styles and six colors of two-pleat and no-pleat trousers made from stretch tropical wool, this pop-up promotion will also feature models using cotton materials perfect for spring and summer, such as sax blue and yellow, as well as a variety of wool fabrics unique to the brand, such as windowpane and melange. It expresses the world of Zanella, which pursues elegance while remaining basic.

Zanella Pop-up Promotion □ May 17th (Wed) - 30th (Tue)
□ Isetan Shinjuku Store, Men's Building 5th Floor = Business Clothing
*During this period, customers who purchase Zanella trousers will receive a free gift. (Limited quantities available; offer ends when supplies run out.)

*All prices include tax.

inquiry
Isetan Shinjuku Store, Men's Building 5th Floor = Business Clothing
03-3352-1111 (main representative)