Wearing functional workout clothes designed for fitness clubs and yoga studios as everyday wear—this style, which took off across the United States, is spreading to men's fashion and is gaining attention in Japan as well.

From Wednesday, April 5th, the event hall on the 7th floor of the main building will host "SWEAT SENSE JAPAN by lululemon ~Living in the Present with an Athletic Brand Originating from Yoga~".
Lululemon, the Vancouver-based athletic wear brand with a yoga background, is opening a limited-time pop-up shop and studio in Japan ahead of its official launch. This popular brand, which has a passionate following in Canada and the United States, will be making its debut at Isetan Shinjuku.


Last year, Lululemon proved its popularity and high profile by attracting over 500 people to a yoga event held in Tokyo, despite the rainy weather.
This pop-up shop, themed around "JAPAN" and "SENSE," will feature a corner where you can screen print graphics designed by Japanese artist and yogi Kengo Nomura, also known as DJ QUIET TIME, as well as a special yoga event with the Japanese taiko drumming group (TAWOO) and Lululemon ambassador Julie Edwards.


At the venue, we will be showcasing men's and women's sweat items for yoga, running, and other activities, as well as sportswear and pants that combine technology and comfort, all designed to provide the ultimate in comfort and fashion. Through the lens of "Wa" (Japanese culture), which is attracting global attention, we will propose a uniquely Japanese athletic style.
At the same time, the venue will also feature a studio and a cafe, offering special men's-only sweatshirts and daily classes. Please enjoy the diverse events over the six days.
* "Sweat" is a general term for the exercises performed in the studio within the store.

■To register for the event, please visit Facebook@lululemontokyo .

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