Chet is a hair care brand for adult men proposed by Atsushi Momiyama, owner of the barber shop BARBER BOYS in Daikanyama and a hairdresser and hair and makeup artist. Stylist Tomoki Sukezane serves as the creative director, and the brand develops items that truly meet the needs of men, reflecting his discerning eye in the men's fashion world.
Isetan Shinjuku Store, Men's Building 1st Floor = Men's Accessories will be hosting a limited-time Chet pop-up event from January 18th (Wed) to January 24th (Tue).
Just as London has "Savile Row," a street for men, British gentlemen enjoy dressing up for themselves, and Italian gentlemen value hospitality towards women, Chet's items are developed with the image of a "Japanese gentleman" who embodies both of these philosophies.
This shampoo evokes the image of an English gentleman enjoying Earl Grey tea in a suit, while the conditioner, dip, grease, and wax are inspired by Italian gentlemen and feature the scent of Sicilian lemons. When these two fragrances, representing the finest gentlemen, combine, a lemon tea scent unfolds.

Left: Toothpaste "ROBIN" 100g ¥1,620 Right: Mouthwash "SIMON" 400ml ¥2,160

At the pop-up store making its debut at Isetan Shinjuku Store, Men's Building , in addition to hair care items, the new toothpaste "ROBIN" and mouthwash "SIMON" will also be available. They gently cleanse teeth, and the eucalyptus mint flavor leaves a natural aftertaste, refreshing your mouth.

Each item is named after a man, and the stylish packaging is another appealing feature. Take this opportunity to try Chet's grooming items for gentlemen.

CHET Pop-up Shop □ January 18th (Wed) - 24th (Tue)
□ Isetan Shinjuku Store, Men's Building 1st Floor = Men's Accessories

＊All prices include tax.

inquiry
Isetan Shinjuku Store, Men's Building 1st Floor = Men's Accessories
03-3352-1111 (main representative)